Programs and Events
Whose Content Is It Anyway? IP Issues in Social Media
Discussion outline

I. Business use vs. personal use

A. Distinctions between company use and personal use
B. Official social media uses
C. Social media policies

II. Who owns what?

A. Ownership of user-generated content
B. Risks of using user-generated content

III. Permissions

A. Does your company/client use any user-generated content (pictures, videos, written posts)?  If so, how do you use such content and what permissions do you need?
B. Vehicles and strategies for obtaining and memorializing permissions

IV. Enforcement

A. Online monitoring
B. Fan sites
C. Enforcement in content sharing
D. Business vs. legal involvement

V. Clearance

A. Searching social media sites