I. Business use vs. personal use
A. Distinctions between company use and personal use
B. Official social media uses
C. Social media policies
II. Who owns what?
A. Ownership of user-generated content
B. Risks of using user-generated content
A. Does your company/client use any user-generated content (pictures, videos, written posts)? If so, how do you use such content and what permissions do you need?
B. Vehicles and strategies for obtaining and memorializing permissions
A. Online monitoring
B. Fan sites
C. Enforcement in content sharing
D. Business vs. legal involvement
A. Searching social media sites