Programs and Events
Social Media and Intellectual Property – The Good, Bad and Ugly  
Discussion Outline


A. Introduction

a. Statistics about social media usage

i. Facebook has 955 million active users.

ii. Twitter has over 500 million users
b. Businesses that do not engage in social media risk the threat of others using their marks without consent.

c. Uniform Domain Name Dispute Resolution Policy (“URDP”)
i. Strategies or experiences for discussion.

d. Do social network sites constitute “use in commerce”?

B. Relevant Keyword Search Term Cases

a. Playboy Enterprises, Inc. v. Netscape Communications, 354 F.3d 1020 (9th Cir. 2004)

b. Google, Inc. v. Am. Blind Assoc., 74 U.S.P.Q.2d 1385, (N.D. Cal. 2005)

c. Rescuecom Corp., v. Google, Inc., 562 F.3d 123 (2nd Cir. 2009)

d. Network Automation, Inc. v. Advanced Sys. Inc., 638 F.3d 1137 (9th Cir. 2011)  

C. Twitter

a. What are the threats?
i. Improper suggestion of affiliation.

ii. Dilution of well-known marks.

iii. Sale of counterfeit goods.

iv. Parody or fan accounts which may damage a mark.

b. Ways to establish and protect your own marks
i. Creating your own accounts with names like “The_Real_” or “The_Official_”.

ii. Register accounts which are derivatives of your mark, or sound phonetically the same.  
c. Twitter's Policies Regarding Trademark Rights

i. Report infringing accounts.

ii. Twitter will suspend or notify the infringing account owner.

d. Discussion of Experiences.

D. Facebook

a. Vanity Names.

b. Fan Pages.

c. Community Pages.

d. Facebook’s Policies.

e. How to Stop Infringing Facebook pages.
i. Create an official page.

ii. Avoid litigation.
1. Most infringing page owners will stop their infringing use when contacted by the mark owner.

2. Avoid Shutting Down the Page.