Programs and Events
Trademark Licensing – Beyond the Periphery

1. The Evolution of Trademark Licensing Law

2. Trademark Licenses Compared to Consent Agreements

3. Requirements for Licensors

4. Licensing Scenarios

        a) Brand Protection and Control

        b) Monetization

5. Licensing – Opportunities/Benefits, Risks and Challenges (for licensors and licensees)

6. Basic License Provisions/Formalities

7. License Disputes