Programs and Events
False Advertising: The Panama Experience

Join your colleagues at a dynamic roundtable and learn the latest on false advertising in Panama.

Wednesday, August 6, 2014
8:30 am

This roundtable will discuss the local (Panama) experience with regards to advertising (ambush marketing, plain packaging regulations, advertising using compare products). Participants will gain a deeper understanding of the legal issues and expenses encountered by Panamanian Authorities (Judge and ACODECO) and Advertising Agencies when a new publicity campaign or slogan is launched without a proper legal analysis.

Salon Presidencial
Club Union, Panama City

Alfaro, Ferrer & Ramírez

Guest Speakers
Luis Camargo, Judge of the Supreme Tribunal of Intellectual Property
A Representative of Panamanian Consumer Authority (ACODECO Publicity Department)

Marissa Lasso de la Vega F.

The roundtable will be conducted in Spanish.

Registration and information
To ensure your participation, please register by July 31, 2014 by email:
Registration is limited to 30 persons.
Cost: One person per company courtesy of Alfaro Ferrer & Ramirez