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Marking for a Cause





Join our colleagues in Singapore at an INTA roundtable on creating and managing the trademark reputation of nonprofit brands.

Friday, April 4, 2014
2:30 pm–5:30 pm

As a nonprofit/social service/charitable organisation, you rely on donors and volunteers to advance your cause. Donors and volunteers are just like any other consumers, and the goodwill and reputation of the organisation is one of the factors that help them to decide which causes to support.

Goodwill and reputation often takes years of effort and resources to establish, the outcome of which is a strong brand recognition.  Since the legal basis of a brand are its trademarks, trademarks play a vital part of a non-profits’ efforts to compete for donors’ and volunteers’ attention. 

Trademarks are therefore one of the most valuable assets of your organisation and a critical part of advancing your cause. Every nonprofit/social service/charitable organisation should consider trademark management as a critical part of advancing its cause. Trademark management includes creating, owning, protecting, monetizing and maintaining the trade mark asset in a cost effective and resource centred manner.

This roundtable is especially crafted for nonprofits, social-services and charitable organizations. We have made this program complimentary because we want all social enterprises and charitable causes to be aware of the power and value of their trademarks.

Please share this seminar with at least two persons from other similar organizations like yours.

Location
IP Academy
51 Bras Basah Road
01-01 Manulife Centre
Singapore 189554

Language
The roundtable will be conducted in English.

Registration and Information
Registration to the roundtable is free of charge. Refreshments will be served.

Please direct any questions and confirm registration by Monday, March 24 by email to: angela@ipravi.com.