Programs and Events
The Secondary Meaning in Brazilian Law

Join your colleagues at a dynamic INTA roundtable and discuss the doctrine of secondary meaning from the perspective of Brazilian law.

Monday, June 30, 2014
10:30 am–12:30 pm

This roundtable will discuss the doctrine of secondary meaning from the perspective of Brazilian law, the Brazilian PTO and the case law. The renowned panelists will address the issue of acquisition of distinctiveness of trademarks by long use in commerce.

Brochure in Portuguese (.pdf)

Sao Paulo Association of Intellectual Property - ASPI
Avenida Professor Ascendino Reis, 1548
Sao Paulo - SP

Guest Speakers

Lélio Denicoli Schmidt
Lawyer graduated at USP, Specialist on Civil Procedure Law by PUC/SP, Master’s Degree on Commercial Law (Intellectual Property Law) by PUC/SP;

Professor on Intellectual Property Courses at Escola Superior da Advocacia da OAB/SP;
Author of the book “A Distintividade das Marcas: Secondary Meaning, Vulgarização e Teoria da Distância” and co-author of the books “Sinais Distintivos e Tutela Judicial e Administrativa”, “Propriedade Imaterial: Direitos Autorais, Propriedade Industrial e Bens de Personalidade”, “Capítulos de Processo Civil na Propriedade Intelectual”, “Reivindicando a Criação Usurpada” and “Temas Relevantes de Direito Empresarial”. Writer of articles published on law magazines;

Partner at Ariboni, Fabbri & Schmidt Advogados Associados.

Silvia Rodrigues de Freitas
Graduated in Industrial Design from the Federal University of Rio de Janeiro, with an academic master's degree in Public Administration from FGV-RJ.

General Coordinator of Trademarks and Deputy  of the Director of Trademarks Division of the Brazilian Patent and Trademark Office (INPI).

Marcelo Antunes Nemer, President of Sao Paulo Association of Intellectual Property

Alberto Camelier, Senior Partner of Camelier Intellectual Property Law Office

Sao Paulo Association of  Intellectual Property - ASPI
Camelier Intellectual Property Law Office

Registration for this roundtable is free and refreshments will be provided.

Registration and information
The presentation and debate will be conducted in Portuguese. Seats are limited.

To ensure your participation, please register by Thursday, June 26 by:
Fax: +55 11 5071-7124
Tel: +55 11 5071-7124 (Ms. Carla Amorim)