Programs and Events
The New Chilean Health Regulations Restriction of Advertising of Foods and its Impact on Trademark Rights

Join your colleagues at a valuable INTA Roundtable and learn how the new regulations and restrictions on food labeling and advertising will affect your business.

Wednesday, May 28, 2014
9:30 am–11:30 am

The new provisions on the Nutritional Composition of Foods and their Advertising, which modify the Food Sanitary Code, will come into force on June 17, 2014. These new advertising restrictions refer to foods showing high levels of calories, fats, sugars, salt and other components. In the near future the advertising and packaging of these kinds of foods will have to include mandatory messages, warning the consumers, such as being “HIGH IN…”

Further, any advertising of these foods to consumers below 14 years of age shall not use marketing promotions such as toys, stickers, incentives, or the like. Furthermore, these foods shall not be sold, marketed, promoted or advertised within kindergartens, primary schools and high schools. As it is obvious, the new regulations are quite controversial and are being subject of a national debate among food industries, importers, and consumers.

El Regidor 66
10th Floor
Las Condes
Santiago de Chile 

Mr. Rodrigo Velasco S.

Guest Speakers
Dr. Tito Pizarro - Jefe Division Politicas Publicas -  Ministerio de Salud
Dra. Lorena Rodriguez – Jefa Departamento de Nutricion y Alimentos Division de Politicas Publicas - Ministerio de Salud
Dra. Roxana Buscaglione - Médico Asesora Departamento de Nutrición y Alimentos Division de Politicas Publicas - Ministerio de Salud

Mrs. Loreto Bresky, Member of the Board of the Chilean Association of Intellectual Property (ACHIPI)

The roundtable will be conducted in Spanish.

There is no registration fee.

Registration and Information
To ensure your participation, please register by Friday, May 16. Registration is limited to one person per law firm. Register by:
Fax: (56 2) 2787 6062
Tel: (56 2) 2787 6932 (Ms. Monica Deichler)