Programs and Events
gTLDs: Protecting Your Brand
Discussion Outline

I. Background/Overview of gTLD Registration Process: Understanding the process, goals, how businesses plan and structure their online presence, applying for new gTLD.

II. Ongoing, evolving process: Key definitions for registry, registrar, practical distinction; key acronyms, applications, evaluation of proposed strings, dispute resolution, pre-delegation – contracting between ICANN and gTLD registrant, delegation – introcution of gTLD into “root”.

III. What do the new gTLDs mean for brand owners: Registration of your “.brand” gTLD, several protection/prevention options.

IV. Trademark Clearing House: What is it/what does it do, what qualifications for inclusion in the TMCH, what does NOT qualify, required information, what is protected, sunrise period, trademark claims service.

V. Uniform Rapid Suspension System (URS): General information, process, response, examination standards and burden of proof, determination, remedy, abusive complaints, appeals process, other remedies remain available.

VI. Trademark Post-Delegation Dispute Resolution Procedure (“PDDRP”): Intended to address a Registry Operator’s complicity in trademark infringement on the first or second level of a new gTLD, dispute between trademark holder and the gTLD registry operator, approved services provider; procedure, standards, burden of proof, remedies, remedies will not include, appeal, other remedies.

VII. Registered Restrictions Dispute Resolution Procedure (“RRDRP”): Intended to address circumstances in which a community-based gTLD Registry Operator deviates from the registration restrictions outlined in its Registry Agreement, an RRDRP complaint may only be filed by an established institution and the gTLD registry operator, prior to filing a formal RRDRP proceeding, a complaint will be required to utilize an online complaint system; approved service providers, procedure, standards, burden of proof, remedies, appeal, other remedies.

VIII. Public Interest Commitments Dispute Resolution Procedure (“PICDRP”): Procedure still in development, intended to address complaints that a Registry is not complying with the Public Interest Commitment(s) in a Registry agreement (e.g. that the Registry Operator will use only ICANN accredited registrars that are party to the Registrar Accreditation Agreement approved by the ICANN Board of Directors), as presently contemplated, prior to initiating a formal PICDRP proceeding, a complainant would be required to submit an online complain in order to give the registry notice and time to comply.


X. Court