Programs and Events
Issues Surrounding the Registration and Enforcing of Non-Traditional Trademarks

Sign up today for an INTA Roundtable on issues related to the registrability and enforceability of non-traditional trademarks.

Friday, February 28, 2014
12:30 pm–2:00 pm
Hong Kong

Non-traditional trademarks, such as color mark, shape mark, sound and smell mark, are gaining popularity among businesses as part of their unconventional marketing strategies to devise creative and innovative ways to differentiate themselves from other competitors.

While there has been a growing tendency to protect non-traditional marks, it has not been clear how to successfully obtain a registration as a trademark. The main obstacle has always been whether the mark is sufficiently distinctive and whether it serves the essential function of being a source identifier.

Even if a local Registry is liberal enough to grant a registration for a non-traditional trademark, there is a high degree of uncertainty as to how far the registration can be enforced against third parties. 

Come and join us for a discussion on issues relating to the registrability and enforceability of non-traditional trademarks. Discussion will involve some recent decisions from various Courts and Registries around the region including the Court of Appeal decision rejecting Cadbury’s color purple trademark in the United Kingdom.

Discussion Facilitators
Patsy Y. Lau / Emmy Chow, Partners / Associate - Intellectual Property, Deacons (Hong Kong)

5th Floor, Alexandra House
Hong Kong

Please note: The roundtable will be conducted in English.

Registration and Information
Registration, which includes a light lunch, is free of charge. RSVP now, space is limited!
Please direct any questions and confirm registration by Thursday, January 30, 2014 by email to: