Programs and Events
Proving acquired distinctiveness of a mark

Join your colleagues at a dynamic INTA roundtable and learn how to effectively prove acquired distinctiveness of a mark.

Friday, July 18, 2014
12:00 pm–2:00 pm

Through a recent revision of the Korean Trademark Act, the standard for establishing acquired distinctiveness (secondary meaning) of a mark has been lowered.  Therefore, for those having marks that would fail to meet the standard for inherent distinctiveness but actually function as source identifiers in the Korean market, it is an opportune moment to consider seeking protection under the Trademark Act. This roundtable will provide local practitioners and brand owners with a great opportunity to discuss how to effectively prepare supporting evidence, including consumer opinion surveys.

12th Floor Daelim Acrotel, 13 Eonju-ro 30-gil (Dogok-dong), Gangnam-gu, Seoul, Korea

Y.P. Lee, Mock & Partners (Korea)

Discussion Leader
S. Yong Lee, Y.P. Lee, Mock & Partners (Korea)

Registration is free of charge. Light lunch will be available.

Registration and information
The roundtable will be conducted in Korean without translation.

Please confirm registration by Tuesday, July 15 by email to Please direct any questions to