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Non-Traditional Marks and the Traditional Practice
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Non-Traditional Marks and the Traditional Practice

February 6-17, 2017
Various US Cities


Clients most often seek legal advice for trademark protection for marks that are easily perceived as source identifiers, such as words, names, acronyms, logos, and images. These are often called the “traditional” marks.

Sometimes, however, they will ask for advice for protection of other types of marks that are not so easily perceived as source identifiers, such as product configurations, colors, sounds, and other non-traditional marks. How do you develop a strategy to address a mark that is non-traditional?




INTA is seeking volunteers to host this Roundtable in various U.S. cities. All you need to do is secure an available conference room, order lunch and facilitate the conversation using the outline that has been developed. INTA will reimburse you for the cost of the meal. Please contact Roundtables@inta.org if you are interested in hosting this Roundtable.