Programs and Events
Getting Ready to File Non-traditional Trademarks in China?

Learn all you need to know abour filing for non-traditional trademarks in China.

Beijing and Shanghai, China
Wednesday, January 14, 2015
4:00 pm–5:30 pm

Brochure in Chinese (.pdf)

China's new Trademark Law, which came into effect on 1 May 2014, allows brand owners to register more non-traditional marks than ever before, since sounds marks, colour marks and 3-D marks have now become registerable. However, up to date, the validity and concrete registration process of these non-traditional trademarks remains moot, as detailed guidelines have not yet been issued by the Chinese authorities. 

This roundtable session will discuss the practical challenges and opportunities of this new legal regime from a hands-on practitioner's angle. The new regime will be illustrated with some recent ground-breaking cases from Europe, New Zealand, the US, Taiwan and Hong Kong. Attendees will also be invited to take part in a round-table discussion on best practices in China and worldwide, and on guidelines that trademark practitioners should bear in mind when considering applying for or enforcing non-traditional trademarks in China.

Hogan Lovells International LLP
3101-B, 31st Floor, Tower 3
China Central Place
77 Jianguo Road, Chaoyang District
Beijing 100025

Hogan Lovells International LLP
Park Place, 18th Floor
1601 Nanjing Road West
Shanghai 200040

Hosts and Discussion Leaders
Katie Feng and Rae Yan, Hogan Lovells (Beijing and Shanghai, China)

The roundtable will be conducted in Chinese and English.

This roundtable registration is free of charge. Beverages, coffee and tea are included.

Registration and information
Please confirm registration no later than Tuesday, December 30, 2014 by email to:  Please direct any questions to: