Programs and Events
Brand valuation according to UNI/ISO 10668


INTA Roundtable on brand valuation according to UNI/ISO 10668: Scenarios in everyday business.

Monday, April 18
5:20 pm–8:00 pm

Luigi Bocconi Business School
Milan, Italy

Last year ISO10668, defining methods for economic valuation of brands was approved. Several member countries took part in the discussions and drafting, however Italy did not join.

Now, UNI, the Italian public body for technical legislation and standardization, has recently implemented ISO10668 in the Italian framework for English text.

An Italian version of the document will be drafted by experts from the University, law profession, accountancy, economic and business world, in order to find an Italian approach to economic valuation of brands, which can play a key role in several business scenarios and can be influenced by local practice and mentality.

This Roundtable will serve as a debate on this matter as we discuss how ISO10668 will affect scenarios in our every day business.



Bocconi Alumni Association (BAA)


Mr. Giuliano Castellano, Luigi Bocconi University 

Speakers, topics and overview

Mr. Angelo Chianale, University of Turin
IP assets and mortgaging

Mr.  Davide Follador, IP Lawyer, Franzosi, Dal Negro, Pensato, Setti 
Trademarks as economically valuable assets

Mr. Ruggero Lensi, UNI
The adoption of ISO 10668

Mr. Zanardi Landi, UNCITRAL/N & G Legal
Securitization over IP at UNCITRAL

Chairing the debate

Mr. Giuliano Castellano

Please confirm registration by email by completing the registration form (.pdf) and sending to

Please contact Mr. Davide Follador at or Mr. Giuliano Castellano at