Programs and Events
Trademarks and Advertising


Trademarks and Advertising:
How to Create a Value for the Company and How to Defend Ourselves from Deceptive Practices

 Download brochure in Italian

Friday, November 11

2:30 pm

Palazzo Giacomelli
Piazza Garibaldi 13 – Treviso

An increasing number of companies has been aware that trademarks as well as media and web
advertising can spread the company image so much to influence the consumers purchase choice
and the public perception of the company itself.

This roundtable has the aim to provide the companies with guidelines about the creation and use
of trademarks and advertising so that these latter can become a real value for the companies.
During the roundtable we will touch on the measures and remedies that can be taken against
different kind of deceptive messages that often damage entrepreneurs (deceptive trademarks,
misleading advertising, look alike, Italian sounding etc.).

The roundtable will be followed by a ‘Happy Hour’ drinks reception to take place at around 6:00 pm.
All participants are welcome.

Speakers and Topics

Chiara Luzzato, Attorney at Law, STUDIO TORTA Industrial Property Consultants (Treviso)

Brand communication: the principles of distinctiveness, not deceptiveness and fairness as a basis
of a strong trademark and its advertising function.

Barbara Sartori, Attorney at Law – CBA Legal and fiscal office (Padua)

Misleading and comparative advertising, look alike and other infringements of third parties’
trademarks. Laws and case law: which is the protection? which are the remedies?

Luca Facchini, Designer, UBISTHREE communication and design, (Treviso)

The company and the art of communicating. From branding activity to corporate identity, from
web communication to advertising campaigns: the point of view of an advertising and graphic

Giancarlo Vettorello, Manager of Consorzio Tutela Conegliano Valdobbiadene Prosecco Superiore DOCG, (Pieve di Soligo – TV)

Development and promotion of the guaranteed and protected designation of origin Conegliano
Valdobbiadene Prosecco and experiences of protection of such designation.

Nicola Baggio, Marketing Director of O.Z. Spa

From sponsorship to product placement: how to make a global visibility (the O.Z. case).

Dr. Maria Cristina Baldini, STUDIO TORTA Industrial Property Consultants, (Torino)


The admittance to the event is free. For organizational reasons, please confirm registration either
by fax or email.

By email:
By fax: +39 0422 23316