Programs and Events
Legal Aspects to Consider When Choosing a New Trademark


Join us in Guatemala City for an INTA Roundtable and learn how attorneys can help prevent future legal problems when choosing a new trademark, especially for company executives and advertising agencies.

Wednesday, August 29, 2012
8:30 am-11:30 am

Guatemala City, Guatemala

The purpose of this roundtable is to discuss the legal aspects to be considered when choosing a new trademark from the perspective of all parties involved in the process of developing that trademark (trademark attorney, trademark owner and advertisement agencies), keeping in mind commercial and advertising needs and preferences of the public.

Attendees will learn:

  • Trademark owners will better understand how to balance advertising and commercial needs with potential legal risks.
  • Attorneys will better understand how clients and advertising agencies choose new trademarks and how to influence the process in a business-oriented way. 
  • Advertising agencies will learn more about the legal problems and expenses produced by choosing a new trademark without a proper legal analysis.

Design Center Business Center
Diagonal 6 12-42 zona 10 Torre 2 Oficina 406
Guatemala City, Guatemala

Guest Speaker
Licda Andrea Aragón, Creative Director “La Otra Mitá”


Lic. Enrique Möller Sanchez, Möller

Registration and information:

Fee: Q. 140.00 or US$18
Parking fee and coffee break included in price.

To ensure your participation, please register by August 24.
By email:
By fax: +502 2268-2636
Phone: +502 2268-2600 ext 135 (Ms. Marielos Calderon)

Please note: This Roundtable will be in Spanish.