Policy and Advocacy
Trademarks in the Sports and Entertainment Worlds


Presented by INTA and ASIPI, Trademarks in the Sports and Entertainment Worlds: The Business of Making Money, takes place in San Juan, Puerto Rico, March 19–21.

To expand their market and gain greater name recognition, many companies find success in sports and entertainment. This is evident in:

  • Naming and sponsorship rights.
  • Athlete and celebrity endorsements and branding.
  • And where image is paramount, brand owners cannot afford to be associated with individuals and corporations with tarnished reputations.
At this Conference you will network with the trademark industry’s leading professionals, earn valuable CLE credits and learn how to:

  • Increase the value of your trademarks and brands by licensing, franchising and sponsoring.
  • Protect your clients through skillful negotiations and with tight contractual terms that allow a sponsor to replace a representative under specific circumstances.
  • Avoid making the same mistakes twice.
  • Guard personal image rights in trademarks, copyright and advertising.
Please note: Main sessions will be interpreted in English and Spanish; smaller workshops will be conducted only in English.

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INTA would like to thank the program's sponsors:

Platinum Sponsor                                    

Silver Sponsor

 Exhibit Sponsor

Exhibit Sponsor


Exhibit Sponsor