Global Trademark Resources Print Page Page Image Current IssueArticle ArchiveTMR Search November-December, 2011 Vol. 101 No. 6 Back to TMR Main Page The New Generic Top-Level Domain Program: A New Era of Risk for Trademark Owners and the Internet By Dennis S. Prahl and Eric Null This article will briefly explain domain names and how the Internet functions. It will then explain the New gTLD Program in detail. It will analyze the problems an increased number of gTLDs and the concomitant increase in new domain names will present to trademark owners, and will explain and critique the measures available for entities to protect themselves from infringement. It will then discuss the effectiveness of alternative remedies for trademark infringement post-delegation, and lastly will provide Best Practices for trademark owners, including those planning and not planning to apply for a gTLD. The Trademark Reporter is available to INTA members only. Please go to Member Login at the top of this screen to access the full article.