The Trademark Reporter®
Global Trademark Resources

November-December, 2011 Vol. 101 No. 6 Back to TMR Main Page
The New Generic Top-Level Domain Program: A New Era of Risk for Trademark Owners and the Internet
This article will briefly explain domain names and how the
Internet functions. It will then explain the New gTLD Program in detail. It will analyze the problems an increased number of gTLDs and the concomitant increase in new domain names will present to trademark owners, and will explain and critique the measures available for entities to protect themselves from infringement. It will then discuss the effectiveness of alternative remedies for trademark infringement post-delegation, and lastly will provide Best Practices for trademark owners, including those planning and not planning to apply for a gTLD.
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