The Trademark Reporter®
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May-June, 2017 Vol. 107 No. 3 Back to TMR Main Page
Strategies to Avoid Risks Related to Trademark Squatting in China

This in-depth article details the surprising challenges faced by high-profile brand owners, including Michael Jordan and Versace, in protecting their trademarks against bad-faith registrants (or “trademark squatters”) in China. In addition to providing an overview of China’s statutory scheme and detailing decisions of note, the author offers a roadmap to non-Chinese brand owners on how best to navigate China’s first-to-file registration system to ensure that they thrive in the world’s second-largest economy.