The Trademark Reporter®
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May-June, 2017 Vol. 107 No. 3 Back to TMR Main Page
Corrective Advertising in Lanham Act Damages: The Use and Misuse of Past Advertising Expenditures

This article provides practitioners and brand owners with an overview of damages for trademark infringement and false advertising—but from the unique perspective of the article’s economist authors. The article details the available remedies, with a focus on corrective advertising damages.