The Trademark Reporter®
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September-October, 2017 Vol. 107 No. 5 Back to TMR Main Page
Foundational Objectives of Laws Regarding Trademarks and Unfair Competition

This article helps to resolve much confusion within the field of trademark law and unfair competition by identifying the three primary foundational objectives of such laws, and discussing how each one needs to be kept in mind, on an ongoing basis, by everyone from lawmakers to practitioners.