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100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page
 
Getting Real With Nontraditional Trademarks: What's Next After Red Oven Knobs, the Sound of Burning Methamphetamine, and Goats on a Grass Roof?
 
 
The authors recap and update their 2005 article and take a fresh look at the issues inherent in enforcing nontraditional marks. They emphasize that enforcement is and will continue to be an enormous challenge.