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100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page
 
A Century of Supreme Court Trademark Law
 
 
Over the past century, the Supreme Court has decided approximately 40 cases that are substantively focused on trademark law. In this article, the authors provide a brief history of the past century of the Court’s consideration of trademark issues. They first examine the Court’s treatment of descriptive and deceptive trademarks; then move on to trade dress, and then infringement, with all its surrounding questions; and finally conclude with brief notes on dilution and on the special issues surrounding Olympic trademarks.
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