Global Trademark Resources Print Page Page Image Current IssueArticle ArchiveTMR Search 100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page Trademarks in the Veldt: Do Virtual Lawyers Dream of Electric Trademarks? By Theodore C. Max While to a certain extent virtual reality is a function of different types of intellectual property working together on many different levels, this article focuses on intellectual property implications in the virtual world from a content standpoint and will examine how intellectual property laws in the United States have been applied and might apply to the interesting and complex issues raised by trademarks in virtual reality. The Trademark Reporter is available to INTA members only. Please go to Member Login at the top of this screen to access the full articles.