Global Trademark Resources Print Page Page Image Current IssueArticle ArchiveTMR Search 100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page The Next 100 Years--What Will It Be Like in 2078 AD? (reprint) By Sidney A. Diamond This 1978 article addresses many different topics that were then “of the moment,” including the perceived difficult economic and legal environment for brands, arising from hostility to advertising and the rise of generics; the advent of a global registration system; and the prospects for adoption in the United States of an intent-to-use filing system for trademarks applications, notwithstanding potential constitutionality concerns. The Trademark Reporter is available to INTA members only. Please go to Member Login at the top of this screen to access the full articles.