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100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page
 
The Next 100 Years--What Will It Be Like in 2078 AD? (reprint)
 
 
This 1978 article addresses many different topics that were then “of the moment,” including the perceived difficult economic and legal environment for brands, arising from hostility to advertising and the rise of generics; the advent of a global registration system; and the prospects for adoption in the United States of an intent-to-use filing system for trademarks applications, notwithstanding potential constitutionality concerns.
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