Global Trademark Resources Print Page Page Image Current IssueArticle ArchiveTMR Search 100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page The Trademark Reporter as Catalyst By Jerre B. Swann Reflecting on articles published inThe Trademark Reporter that have spurred new thought, Jerre Swann comments on the economic function of trademarks and the evolving role of brands from indicators of source and quality to value propositions and psychological haloes, with attendant legal and marketing implications. The Trademark Reporter is available to INTA members only. Please go to Member Login at the top of this screen to access the full articles.