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The Trademark Reporter®
Global Trademark Resources


100th ANNIVERSARY: January-February, 2011 Vol. 101 No. 1 Back to TMR Main Page
 
The Trademark Reporter as Catalyst
 
 
Reflecting on articles published inThe Trademark Reporter that have spurred new thought, Jerre Swann comments on the economic function of trademarks and the evolving role of brands from indicators of source and quality to value propositions and psychological haloes, with attendant legal and marketing implications.
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