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May-June, 2012 Vol. 102 No. 3 Back to TMR Main Page
Amicus Letter of the International Trademark Association in Unilever N.V. v. Administrative Resolutions No. 537 of August 2010 and No. 241 of October 2010
Court: The Honorable Exchequer Court, First Chamber of Paraguay

INTA Position: The decisions by Paraguay’s Industrial Property Directorate—rejecting registration of the slogan “Ensuciarce Hace Bien” (“Dirt is Good”) on grounds that is is contrary not only to public order, good customs and morals, but also the Constitution’s requirement to protect public health—demonstrate a need for developing reliable standards and guidelines for analyzing or determining what it means to be “contrary to health” in order to eliminate arbitrary rulings and to establish a framework on which future applicants can rely.

Outcome: Pending