Global Trademark Resources Print Page Page Image May-June, 2014 Vol. 104 No. 3 Back to TMR Main Page Who Owns Blue? An Examination of the Functionality Doctrine in University Sports Color By Michelle Gallagher This article reviews the history of color as a trademark and examines the current rules covering trademark protection of color, with a focus on color in university sports settings. In particular, the Boise State University trademark registration for the color blue on its stadium field is explored. The Trademark Reporter is available to INTA members only. Please go to Member Login at the top of this screen to access the full article.