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Global Trademark Resources

May-June, 2014 Vol. 104 No. 3 Back to TMR Main Page
Who Owns Blue? An Examination of the Functionality Doctrine in University Sports Color
    This article reviews the history of color as a trademark and examines the current rules covering trademark protection of color, with a focus on color in university sports settings. In particular, the Boise State University trademark registration for the color blue on its stadium field is explored.
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