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TMR Vol. 107 No. 4

July-August, 2017 Vol. 107 No. 4 Back to TMR Main Page
 
The Commercial Exploitation of Personality Features in Germany from the Personality Rights and Trademark Perspectives
 
 
The focus of the article is on the legal framework for the commercialization of one's persona, which in the German legal system is set by personality rights and trademark law. The article discusses the development of personality rights as well as similarities and divergences as compared with trademark protection of personal features.