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September–October, 2018 Vol. 108 No. 5 Back to TMR Main Page
Corpora in the Courts: Using Textual Data to Gauge Genericness and Trademark Validity
A groundbreaking article proposing the use of corpora—large databases of text that allow for the statistical approximation of how a given word is used—in lieu of genericness surveys to measure consumers’ understanding of a term as generic or trademarked.  
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