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September–October, 2018 Vol. 108 No. 5 Back to TMR Main Page
Commentary: Co-Branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas
An insightful commentary exploring the risks and rewards of co-branding by an untested fashion and celebrity social media influencer and an established fashion house to cross-promote a product or collection of products in the hope of attracting the influencer's digital audience.
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