Sections
The Trademark Reporter®
Member Resources


September–October, 2018 Vol. 108 No. 5 Back to TMR Main Page
 
Commentary: Co-Branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas
 
 
An insightful commentary exploring the risks and rewards of co-branding by an untested fashion and celebrity social media influencer and an established fashion house to cross-promote a product or collection of products in the hope of attracting the influencer's digital audience.
Share on Social Media!