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SWIMMING WITH THE SHARKS
INTA Daily News
More than 200 INTA Annual Meeting first-time attendees were given a high-speed rundown
of Annual Meeting dos and don’ts at the Orientation and
Reception meeting in the Marriott on May 2, 2004.
Three INTA old hands – Steve Levy
of The Home Depot, Jim McCarthy of McDonnell Boehnen Hulbert
& Berghoff and Ken Taylor of Marksmen – launched the
session with a competition to get delegates talking. One
trademark attorney won an INTA travel pillow for having endured
a 30 hour trip to Atlanta. Another, who said he had managed to
lose his wife in Canada en route to the Annual Meeting, was
given a bottle of spirits for having experienced the most
eventful journey, fighting off stiff competition from a lawyer
whose airline had lost his luggage and whose hotel had
double-booked his room.
After a short introduction to
INTA’s history, work and senior officials from Daryl G.
Grecich, director, marketing and communications, the panel
encouraged first-time attendees to become involved with
activities organized by one of the latest INTA committees, the
Young Practitioners Group. The committee aims to help trademark
specialists still relatively new to the profession –
regardless of age – to network and share experiences.
Ken Taylor and Jim McCarthy ended the
session with a summary of top tips for getting the most out of
the Annual Meeting. Private practitioners – the INTA sharks
– were urged to avoid overwhelming their in-house counsel
prey with hard-sell techniques. IP service providers were
recommended not to foist materials on attendees or to ask
leading questions at sessions aimed at advertising their
services.
In-house counsel were reminded that
sharks are not all bad and that since it can be good to have a
shark on your side in times of trademark trouble, the Annual
Meeting provides an ideal opportunity to seek out and develop
relationships with trademark counsel in other jurisdictions.
The panelists encouraged everyone to
get used to the “completely acceptable” INTA badge glance
to check who they are networking with, remember to swipe their
INTA badges at sessions if they want to claim CLE points and to
join the sports and social events. Attendees were urged to pace
themselves when drinking at the receptions taking place
throughout the week and, failing that, to eat plenty of grits
at breakfast to soak up the damage.
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