7:30 a.m. – 5:30 p.m.
Hospitality

8:00 a.m. – 10:00 a.m. 
Continental Breakfast

8:00 a.m. – 10:00 a.m. 
Breakfast Table Topics 

8:00 a.m. – 10:00 a.m. 
Committee Meetings (Marriott)

8:30 a.m. – 5:00 p.m. 
Tours 

8:30 a.m. – 4:00 p.m. 
Exhibition Hall 

10:15 a.m. – 12:30 p.m. 
Showcase Session

That’s Entertainment
Trademarks have long played a leading role in popular culture, including movies, television shows, music, music videos, plays, sports and even politics. Join us on this trip down memory lane as we watch some of the more famous – and infamous – intersections of trademarks and cultural properties, and review some of the sometimes surprising legal problems that ensued.

Speakers:
David H. Bernstein, Debevoise & Plimpton LLP (United States)
Lisa M. Gigliotti, L’Oreal USA, Inc. (United States)


Product Placement and Misplacement – The Good, the Bad and the Ugly
View film and video clips that examine successful and unsuccessful product placement in recent history, and consider product “misplacement” (when trademarks are used against the trademark owner’s desire). Get tips on how to maximize the prospects for product placement and various deal terms that can be negotiated.

Moderator:
D. Peter Harvey, Harvey Siskind Jacobs LLP (United States)

Speakers: 
Anthony W. Grana, Universal Pictures Productions (United States)
Bruce P. Keller, Debevoise & Plimpton LLP (United States)
Stefan Völker, Gleiss Lutz (Germany)

12:45 p.m. – 2:45 p.m. 
Committee Meetings (Marriott)

12:45 p.m. – 2:45 p.m. 
Luncheon Table Topics

12:45 p.m. – 2:45 p.m. 
WORKSHOPS

WM50 – Building Mega-Brands in Today’s Chinese Economy
Intermediate Level
With a population of 1.2 billion enjoying red-hot economic growth, China represents a key market area for brand expansion. Explore brand development strategies and methodologies unique to the diverse Chinese economy, strategies for managing your branding in the region, and tips for dealing with the unique language issues that face foreign trademark owners. 

Moderator:
Stephen C. Jiew, Zaid Ibrahim & Co. (Malaysia)

Speakers:
Xiang An, China Sinda Intellectual Property Limited (China, People’s Republic)
Haiyan Ren, Wan Hui Da Intellectual Property Agency (China, People’s Republic)
Loke-Khoon Tan, Baker & McKenzie (Hong Kong, SAR)

WM51 – International ADR Workshop
Advanced Level
Witness a mock World Intellectual Property Organization (WIPO) Expedited Arbitration that incorporates elements of actual WIPO cases and shows how a transborder trademark dispute can be resolved, as compared to court litigation. Watch experienced advocates from different jurisdictions examine witnesses and present evidence to a WIPO sole arbitrator, who will render an award. 

Moderator:
Leslie J. Lott, Lott & Friedland, P.A. (United States)

Speakers:
Sylvie Gurry-Veit, B.M.G. Attorneys (Switzerland)
Martin Michaus, Basham, Ringe y Correa, S.C. (Mexico)
Dawn Osborne, Rouse & Co. International (United Kingdom)
David C. L. Perkins, Milbank, Tweed, Hadley & McCloy (United Kingdom)
Luis C. Schmidt, Olivares & Cia (Mexico)
Erik Wilbers, World Intellectual Property Organization (Switzerland)

WM52 – USPTO Office Action Workshop – Win, Lose or Draw
Intermediate Level
Learn everything you need to know about prevailing in office action responses, including effective advocacy before Trademark Examiners, overcoming descriptiveness and likelihood of confusion objections, and the strategic use of requests for reconsideration.

Moderator:
Shannon T. Vale, Fulbright & Jaworski L.L.P. (United States)

Speakers:
Odette Bonnet, U.S. Patent and Trademark Office (United States)
Kate Shannon Czupik, Georgia-Pacific Corporation (United States)
Diane Elder, Wildman, Harrold, Allen & Dixon (United States)

WM53 – Internet Search Tools and Strategies Workshop
Intermediate Level
With its billions of pages, the Internet has almost all of the information you could possibly need – if you know how to find it. Learn how to make the most efficient use of the Internet, including effective search strategies and valuable sites that are worth bookmarking. 

Moderator:
Barbara Barron Kelly, CCH CORSEARCH (United States)

Speakers:
Antonella Carminatti, Castro, Barros, Sobral, Gomes (Brazil)
Karen Reule, America Online, Inc. (United States)
Mitchell H. Stabbe, Dow Lohnes & Albertson (United States)

3:00 p.m. – 4:30 p.m.
CONCURRENT SESSIONS

CM50 – Sports Marketing – The Real Dream Team
Intermediate Level
Explore the dynamic branding issues surrounding the global economic powerhouse known as “sports marketing.” Sports marketing involves not only sports products and services, but also other consumer products and services through the use of sports tie-ins or promotions. This panel will also address the challenges of international sports brand marketing.

Moderator:
Anthony M. Keats, Keats McFarland & Wilson LLP (United States)

Speakers:
Ayala Deutsch, NBA Properties, Inc. (United States)
Timothy Naylor, Fox Racing, Inc. (United States)

CM51 – Ambush Marketing 
Advanced Level
Tournaments, sporting events, concerts, benefits and other public events provide excellent opportunities for companies to publicize themselves and their brands by taking advantage of free media coverage and access to the public. But such “ambush marketing” tactics can sometimes cross the line from creative conduct to confusing consumers. Learn about the differences between permitted and prohibited ambush marketing tactics.

Moderator:
Maury M. Tepper, Womble Carlyle Sandridge & Rice, PLLC (United States)

Speakers:
Anastasia Danias, NFL Properties, Inc. (United States)
Kelly Maynard, United States Olympic Committee (United States)
Carolina Pina, Garrigues & Andersen (Spain)

CM52 – Crossing the Border – Jurisdiction in Cyberspace
Advanced Level 
Compare approaches taken by different countries to jurisdiction based on Internet conduct, including advertising and trademark issues. The panel will also consider whether disclaimers can be used to avoid jurisdiction, and the technological ability to limit access from certain countries. In addition, learn practice tips on avoiding conduct that may subject you to jurisdiction in inhospitable locales. 

Moderator:
Lynda E. Roesch, Dinsmore & Shohl L.L.P. (United States)

Speakers:
Guillermo Carey, Carey y Cia. (Chile) 
Enrique Armijo Chavarri, Elzaburu (Spain) 
Brent Sanders, Perkins Coie (United States)

CM53 – A Decade of Dilution 
Advanced Level
Since the passage of the U.S. Federal Trademark Dilution Act ten years ago, the concept of protection against dilution has grown more popular around the world. INTA is spearheading an effort to update U.S. dilution laws to fix some unintended consequences. This session features a timely international update to this critical legal theory.

Moderator:
Dolores A. Moro, The Coca-Cola Company (United States)

Speakers:
Dale M. Cendali, O’Melveny & Myers LLP (United States)
Isabel M. Davies, Howrey Simon Arnold & White, LLP (United Kingdom)
Iris V. Quadrio, Marval, O’Farrell & Mairal (Argentina)

IM50 – Food and Beverage Industry Breakout – A Rose by Any Other Name . . .
Advanced Level
Trademark lawyers often advise their clients to avoid adopting descriptive marks. Not only do they present registration and protection problems, but they can also pose problems under laws regulating advertising and labeling when the product name seems to make a particular claim about a product’s performance or other qualities. This industry breakout session examines these issues in the context of food and beverage products, under trademark and advertising law, as well as under regulatory regimes.

Moderator:
Jo E. Osborn, Keebler Company (United States)

Speakers:
Joshua J. Burke, General Mills, Inc. (United States)
John M. Packman, The Coca-Cola Company (United States)
Steven B. Steinborn, Hogan & Hartson L.L.P. (United States) 

IM51 – Toy, Entertainment and Sports Industries Breakout – Marketing to Children 
Intermediate Level
As companies have increasingly targeted their advertising efforts to the lucrative children’s market, government and self-regulation groups have sought to protect children from unfair marketing tactics and other conduct that may compromise their privacy and well-being. This session looks at the unique challenges of marketing to children, including the latest on the Children’s Online Privacy Protection Act (COPPA).

Moderator:
Mei-lan E.W. Stark, The Walt Disney Company (United States)

Speakers:
Tsan Abrahamson, Abrahamson Group (United States) 
Elizabeth Leonard Lascoutx, Children’s Advertising Review Unit (United States)
Stephanie Yost Cameron, Neopets, Inc. (United States)

5:00 p.m. – 6:30 p.m. 
Reception for Regular (Corporate) Members (Marriott)
(By invitation to Regular Members only.)

9:00 p.m. – 11:30 p.m. 
President’s Dessert Reception (Marriott)
(By invitation only.)

 << Sunday, May 15          Tuesday, May 17 >>

* Unless otherwise noted, all sessions and activities take place at the San Diego Convention Center, located at 111 West Harbor Drive, San Diego, California, USA.