7:30 a.m. – 4:00 p.m. 
Registration 

7:30 a.m. – 4:00 p.m.
Hospitality

8:00 a.m. – 10:00 a.m. 
Continental Breakfast

8:00 a.m. – 10:00 a.m. 
Breakfast Table Topics 

8:00 a.m. – 10:00 a.m. 
Committee Meetings (Marriott)

8:30 a.m. – 10:00 a.m. 
INTA Roundtable Hosts Breakfast (Marriott)
(By invitation only.)

8:30 a.m. – 2:00 p.m. 
Exhibition Hall 

9:00 a.m. – 9:30 p.m. 
Tours

10:15 a.m. – 11:45 a.m.
CONCURRENT SESSIONS

CT01 – The Streets of San Diego – Runaway Jury Part I 
Intermediate/Advanced Level
Have you ever wondered why juries make the decisions they do? How are juries chosen? What goes on inside the jury room? This two-part program guides you through the process from choosing a jury to presenting a jury case, and shows you the deliberations of a live jury made up of San Diego citizens considering a cutting-edge trademark issue. 

Moderators:
Marc A. Lieberstein, Pitney Hardin LLP (United States)
Susan N. Weller, Mintz Levin Cohn Ferris Glovsky & Popeo PC 
(United States)

Speakers:
Sandra Donaldson, FirmLogic LP (United States)
Susan E. Farley, Heslin Rothenberg Farley & Mesiti P.C. (United States)
David S. Fleming, Brinks Hofer Gilson & Lione (United States)
Lara M. Giese, TrialGraphix (United States)
Kelly Merkel, American Standard, Inc. (United States)
Scott E. Thompson, GlaxoSmithKline (United States)

CT02 – No Longer a Missing Link – The CTM and the Madrid Protocol 
Intermediate Level
Receive an overview of the Community Trade Mark (CTM) and the Madrid Protocol, including an introduction to the workings of the link between the two systems, advantages and disadvantages of each system, how the systems have worked so far, and how the link can be used in the most efficient way.

Moderator:
Luiz Henrique O. do Amaral, Dannemann, Siemsen, Bigler & Ipanema Moreira (Brazil)

Speakers: 
Alan Morgan Datri, World Intellectual Property Organization (Switzerland)
Maximilian Kinkeldey, Grünecker, Kinkeldey, Stockmair & Schwanhäusser (Germany)
Alexander von Mühlendahl, Office for Harmonization in the Internal Market (Spain)

CT03 – Geographical Indications – The International Legal Framework and Recent Developments
Advanced Level
Take advantage of this unique opportunity to learn about the latest World Trade Organization (WTO) negotiations, especially on geographical indications, and find out whether there are still opportunities to influence the outcome of the negotiations before the Hong Kong Summit.

Moderator:
Tove Graulund, Arla Foods (Denmark)

Speakers:
Marion Heathcote, Davies Collison Cave (Australia) 
Marcus Höpperger, World Intellectual Property Organization 
(Switzerland)
Edwin J. Lubin, King & Spalding LLP (United States) 
Juan Carlos Ojam, Bruchou Fernandez Madero, Lombardi & Mitrani (Argentina)

CT04 – Character Licensing and Co-Branding 
Advanced Level
Learn about the history of character creation and licensing, delve into the unique issues surrounding continuing control by creators over characters, and examine the protection, maintenance, co-branding and exploitation of characters – from Mickey Mouse to comic book superheroes Superman and Batman to literary craze Harry Potter.

Moderator:
Michael F. Clayton, Morgan, Lewis & Bockius LLP (United States)

Speakers:
Gregory J. Battersby, Grimes & Battersby (United States)
Nils Victor Montan, Warner Bros. (United States)

CT05 – Use (and Misuse) of Third-Party Trademarks and Trade Dress
Advanced Level
From the brand manager who wants to compare or unfavorably depict a competitive brand in a commercial to the use of your brand in a movie, the issue is the same: Is it fair use or unfair competition? How close is “too close”? In-house counsel and outside litigators show how they establish guidelines and analyze third-party issues.

Moderator:
Joseph R. Dreitler, Jones Day (United States)

Speakers:
Guy M. Blynn, R.J. Reynolds Tobacco Company (United States)
Barbara Ann Bunning-Stevens, Monsanto Company (United States)
Douglas J. Wood, Reed Smith Hall Dickler, LLP (United States) 

IT01 – Pharmaceutical Industry Breakout – Parallel Imports, Public Safety and Advertising
Advanced Level
Experts discuss their experiences and strategies for handling issues such as parallel imports (both live and on the Internet); public safety concerns raised by the sale of prescription products across borders; and television, print and Internet advertising of prescription products.

Moderator:
Belinda I. Berman, United States Golf Association (United States)

Speakers:
Anja Manz, Novartis International AG (Switzerland) 
Sheldon R. Pontaoe, GlaxoSmithKline (United States)
Warren Zeserman, Pfizer Inc. (United States) 

11:00 a.m. – 6:00 p.m. 
SPORTS – Golf Tournament 
(Transportation departs from the San Diego Convention Center.)
Test your skills and network with friends and colleagues in the INTA golf tournament held at the Eastlake Golf Course, one of San Diego’s finest courses. A boxed lunch is included, and prizes will be awarded. Sign up using the registration form on page 36. Both full meeting registrants and guests may register.

12:00 p.m. – 1:30 p.m. 
CONCURRENT SESSIONS

CT50 – The Streets of San Diego – Runaway Jury Part II
Intermediate/Advanced Level
This session is a continuation of session CT01 held on Tuesday morning. Following abridged opening statements and key witness testimony, watch the jury deliberate via live closed circuit television. The session ends with an analysis of the jury’s reaction. 

Moderators:
Marc A. Lieberstein, Pitney Hardin LLP (United States)
Susan N. Weller, Mintz Levin Cohn Ferris Glovsky & Popeo PC 
(United States)

Speakers:
Sandra Donaldson, FirmLogic LP (United States)
Susan E. Farley, Heslin Rothenberg Farley & Mesiti P.C. (United States)
David S. Fleming, Brinks Hofer Gilson & Lione (United States)
Lara M. Giese, TrialGraphix (United States)
Kelly Merkel, American Standard, Inc. (United States)
Scott E. Thompson, GlaxoSmithKline (United States)

CT51 – Trademark Ethics in Jeopardy 
Advanced Level
In a format similar to that of the popular game show “Jeopardy,” gain insights to the many sensitive issues that can arise in the day-to-day practice of law. These include attorney-client privleges, work product doctrine and the implications of modern technology as they pertain to trademark practice.

Moderator:
Colleen M. Sarenpa, Petters Group Worldwide, LLC (United States)

Speakers:
G. Roxanne Elings, Greenberg Traurig, LLP (United States)
Philip Furgang, Furgang & Adwar, L.L.P. (United States) 
W. Mack Webner, Sughrue Mion, PLLC (United States) 

CT52 – Celebrity Endorsements – Pros and Cons
Advanced Level
Building on the lessons from the Keynote Address, this panel explores the use and abuse of celebrity endorsements. When do they make sense and enhance the brand, and when does a mismatch undermine the brand? The panel also explores the dark side of celebrity endorsements – what happens when the celebrity’s public image is tarnished by scandals involving drugs, sex or criminal activities?

Moderator:
James M. Gibson, Fitzpatrick, Cella, Harper & Scinto (United States)

Speakers:
Linda A. Goldstein, Manatt, Phelps & Phillips, LLP (United States) 
Leigh Steinberg, Leigh Steinberg Enterprises (United States) 
Clive D. Thorne, Arnold & Porter (United Kingdom) 

CT53 – Divining Consensus on Key UDRP Issues: New WIPO Decision Overview
With more than 5,000 decisions issued by WIPO panelists under the Uniform Domain Name Dispute Resolution Policy (UDRP), it is virtually impossible for trademark practitioners to stay current on all trends and decisions affecting domain names. Now, WIPO has done that work for you with its new “Decision Overview” update, which summarizes the precedents and practices developed by its 400 domain name panelists on dozens of the principal issues that emerge, time and time again, in domain name cases. In this lively session, four WIPO UDRP panelists present the broad consensus views as distilled from this unique body of decisions, and debate some more contentious issues that continue to ignite passionate disagreement after five years of UDRP.

Moderator:
Erik Wilbers, World Intellectual Property Institute (Switzerland)

Speakers:
Carol Been, Sonnenschein Nath & Rosenthal (United States)
Matthew Harris, Norton Rose (United Kingdom)
Alistair Payne, Matheson Ormsby Prentice (Ireland)
Debra Stanek, Sidley & Austin (United States)

IT50 – Trademarks and Alcoholic Beverages Industry Breakout – 
What Lawyers Handling Beer, Wine or Spirits Marks Should Know About Their Clients’ Businesses
General Interest
A panel of experts in the beer, wine and spirits industry discusses the trademark aspects of these fascinating but highly regulated products that evoke strong feelings among consumers and society. The panel also shares fascinating facts and tips – including how to understand wine labels.

Moderator:
David S. Gooder, Jack Daniels Properties, Inc. (United States)

Speakers:
Dana M. Gilland, Diageo North America, Inc. (United States)
Paul W. Reidl, E. & J. Gallo Winery (United States)
Patti L. Zenk, Coors Global Properties, Inc. (United States)

IT51 – Luxury Goods Industry Breakout – The Counterfeiting Conundrum
Advanced Level
As counterfeiting is becoming increasingly global, counterfeiters are becoming more creative. Learn the latest strategies adopted by luxury brand owners to protect famous brands against counterfeiting. Topics covered include counterfeits found on the Internet, cross-border cases, the extraterritorial application of the Lanham Act, and conflict of laws issues. 

Moderator:
Perry J. Viscounty, Latham & Watkins (United States)

Speakers:
Gert-Juergen Frisch, INVISTA (Germany)
Fabio R. Silva, Burberry Limited (United States)
Zhihui Xu, Zhihuigu IPS Co. Ltd. (China, People’s Republic)

12:00 p.m. – 4:00 p.m.
Sports – Sailing Regatta – “Seize the Bay” 
(Transportation departs from the San Diego Convention Center.)
Challenge yourself by participating in a customized sailing regatta. Sailing experience is not required to enjoy this adventure; all that is needed is an interest in crewing a sleek sailboat on one of the most beautiful bays in the world, coupled with a desire for friendly competition and the camaraderie of teamwork. Light refreshments are included, and prizes will be awarded. Sign up using the registration form on page 36. Both full meeting registrants and guests may register.

12:00 p.m. – 6:00 p.m.
Sports – Tennis Tournament 
(Transportation departs from the San Diego Convention Center.)
Challenge your friends and colleagues and stay in shape as you participate in the tennis tournament at The Barnes Tennis Center. Light refreshments are included and prizes will be awarded. Sign up using the registration form on page 36. Both full meeting registrants and guests may register.

1:00 p.m. – 5:00 p.m.
Sports – 5K Run 
(Transportation departs from the San Diego Convention Center.)
Don’t forget to pack your running shoes to participate in the 5K run through Embarcadero Park North and South, with a view of beautiful San Diego Bay and the Coronado Bridge. Light refreshments are included, and prizes will be awarded. Sign up using the registration form on page 36. Both full meeting registrants and guests may register.

1:45 p.m. – 3:45 p.m. 
Luncheon Table Topics  

1:45 p.m. – 3:45 p.m. 
Committee Meetings (Marriott)

1:45 p.m. – 3:45 p.m. 
WORKSHOPS

WT50 – The USPTO Virtual Tour
Basic Level
Take a virtual tour of the U.S. Patent and Trademark Office (USPTO) with those in the know about what’s happening behind the scenes. Stops along the way to registration will include Examining Attorneys’ offices to review a substantive office action, the Intent-to-Use Division for a determination on the acceptability of a specimen, Publication and Issue for a final review, and then on to the Registration and Post-Registration Units. Then take a virtual trip to the Trademark Trial and Appeal Board for a look at a cancellation or opposition proceeding, and “journey” across the ocean for a review of the Madrid Protocol process.

Moderator:
Mary Beth Besler, Lewis and Roca LLP (United States)

Speakers:
Michael Baird, U.S. Patent & Trademark Office (United States)
Adam Striegel, U.S. Patent & Trademark Office (United States)

WT51 – Let’s Make a Deal – Transactional Due Diligence Workshop
Intermediate Level
In a case study format with audience participation, hear a panel of speakers conduct a broad-based evaluation of the proposed transaction and discuss how to mitigate risk when the deal must be closed on tight deadlines and with imperfect, incomplete information. 

Moderator:
David Tenenbaum, InteCap, Inc. (United States)

Speakers:
Oscar L. Alcantara, Goldberg, Kohn, Bell, Black, Rosenbloom & Moritz, Ltd. (United States)
Elizabeth Nickeson Bilus, PepsiCo, Inc. (United States) 
Cindy L. McKeehan, Anheuser-Busch Companies, Inc. (United States)

WT52 – Deposition Workshop
Basic Level
Practice taking and defending mini-depositions in trademark litigation, with critiques from the masters. 

Moderator:
Joseph V. Norvell, Brinks Hofer Gilson & Lione (United States)

Speakers:
John C. McElwaine, Nelson Mullins Riley & Scarborough, LLP 
(United States)
David J. Stewart, Alston & Bird LLP (United States)
Matthew Walch, Latham & Watkins (United States)

WT53 – Winston Churchill on Oral Advocacy – The Lion’s Roar
General Interest
Learn the ten essentials of oral argument, including self-confidence, poise, spontaneity and humor. See how these elements can be combined in a coherent package, as illustrated by the actual BBC broadcast from Churchill’s 1934 address, “The Causes of War.” Finally, discover what today’s advocates can learn from this master orator.

Speaker:
Lawrence J. Siskind, Harvey Siskind Jacobs LLP (United States)

 << Monday, May 15          Wednesday, May 18 >>

* Unless otherwise noted, all sessions and activities take place at the San Diego Convention Center, located at 111 West Harbor Drive, San Diego, California, USA.