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Advanced Trademark Symposium 2004 |
Overview | Program | Golf | Hotel & Travel | Pricing & Policies | Register Now
Sunday | Monday | Tuesday |
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| Tuesday, February 24, 2004 |
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Time
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Description
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7:45 a.m. – 8:15 p.m.
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REGISTRATION
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8:15 a.m. – 8:30 a.m.
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ADMINISTRATIVE ANNOUNCEMENTS
Virginia S. Taylor, Kilpatrick Stockton LLP, Co-Chair
Ethan Horwitz, Goodwin Procter LLP, Co-Chair
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8:30 a.m. – 2:00 p.m.
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CRISIS MANAGEMENT FOR BRANDS
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8:30 a.m. – 9:00 a.m.
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KEYNOTE ADDRESS
The recent travails of Enron, Arthur Andersen, Firestone, Martha Stewart
and the Catholic Church provide the backdrop for opening remarks from a
leading authority in the field of crisis management for brands. Professor
Stephen Greyser will discuss the challenges confronting those who must
decide to rescue, rehabilitate or even renounce brands in crisis.
SPEAKERS:
Stephen A. Greyser, Professor Emeritus, Harvard Business School
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9:00 a.m. – 10:15 a.m.
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GENERAL OVERVIEW OF CRISIS MANAGEMENT FOR
BRANDSSenior-level representatives of legal, business/academia
and public relations fields will examine management from both legal
and non-legal viewpoints, and issues and strategies, in general and
for brands specifically, taking into account the perspectives and
competencies of the typical members of a crisis management team
(e.g., senior business management, general counsel and public relations).
SPEAKERS:
Sarah B. Deutsch, Verizon Communications
Stephen A. Greyser, Professor Emeritus, Harvard Business School
Vada Manager, Nike Inc.
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10:15 a.m. – 10:30 a.m.
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BREAK
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10:30 a.m. – 11:10 a.m.
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DISCUSSIONS OF RELATED TYPES OF CRISES
1. CRISES INVOLVING PRODUCT IMAGE AND INTEGRITY
- Product Liability
- Product Quality
- Product Tampering
- Failed Product Introductions / Marketing Campaigns
SPEAKERS:
Richard F. Biribauer, Johnson & Johnson
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11:10 a.m. – 11:35 a.m.
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DISCUSSIONS OF RELATED TYPES OF CRISES
2. CORPORATE CONDUCT/ BEHAVIOR CASES
- Fraud/Deception/Negligence
- Poor Citizenship Issues
- High-Profile Claims, Investigations and Defense Litigation
- Relationship/Affiliation Issues
SPEAKERS:
Kenneth M. Kwartler, Nike, Inc.
Vada Manager, Nike Inc.
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11:35 a.m. – 12:00 p.m.
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DISCUSSIONS OF RELATED TYPES OF CRISES
3. CRISES DUE TO EXTERNAL/ UNCONTROLLABLE EVENTS
- Acts of Government
- Acts of God
- Political and/or Economic Collapse
SPEAKERS:
Jennifer O’Malley, McDonald’s Corporation
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12:00 p.m. – 2:00 p.m
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WORKING LUNCH
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12:00 p.m. – 12:45 p.m.
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LUNCH AND LUNCHEON SPEAKER
Expert political strategist and former Clinton Press Secretary Mike
McCurry discusses managing a brand crisis from a media perspective.
SPEAKERS:
Mike McCurry, Public Strategies Washington, Inc.
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12:45 p.m. – 1:30 p.m.
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BREAKOUT GROUPS
The breakout groups feature interactive discussion of issues/strategies
for a crisis fact pattern or hypothetical example/framework.
BREAKOUT LEADERS:
Richard F. Biribauer, Johnson & Johnson
Kenneth M. Kwartler, Nike, Inc.
Vada Manager, Nike Inc.
Jennifer O’Malley, McDonald’s Corporation
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1:30 p.m. – 2:00 p.m.
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FINAL RECAP/SUMMARY/Q&A
The speakers summarize notable outcomes of the breakout
sessions and respond to written questions from the audience.
FINAL RECAP LEADERS:
Valerie Benkert Paci, Anheuser-Busch Companies, Inc.
Sarah B. Deutsch, Verizon Communications
Stephen A. Greyser, Professor Emeritus, Harvard Business School
Curtis Krechevsky, Intellectual Property Attorney & Consultant
Vada Manager, Nike Inc.
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2:00 p.m. – 4:30 p.m.
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MULTINATIONAL DISPUTE MANAGEMENT
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2:00 p.m. – 3:15 p.m.
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EXPERIENCE-SHARING PANEL DISCUSSION
A panel of veteran trademark counsel, along with communications and
government relations experts, will discuss their experiences in handling
complex multinational disputes and explore the strategic, tactical and
financial challenges of organizing, managing and resolving multinational
litigation, as well as the rationale for various approaches. The
discussion will be prompted by probative questions involving scenarios:
(i) Where plaintiff and defendant are the same, but strength of the case
varies by jurisdiction; (ii) Where the trademark owner is global but
local distributors or licenses are allowed to enforce locally; and
(iii) Where a house mark is infringed in many jurisdictions by different
parties. Issues considered will include logistics, substance and
strategy,public communications and education, and government relations.
MODERATORS:
Katherine M. Basile, Howrey Simon Arnold & White
Robin A. Rolfe, Robin Rolfe Resources, Inc.
SPEAKERS:
Mary Ann Alford, Consultant
Richard F. Biribauer, Johnson & Johnson
James Clawson, Coalition for Intellectual Property Rights
Anne Gundelfinger, Intel Corporation
Steven H. Hartman, Novartis
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3:15 p.m. – 3:30 p.m.
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BREAK
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3:30 p.m. – 4:30 p.m.
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CONTINUATION OF EXPERIENCE-SHARING SESSION
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4:15 p.m. – 4:30 p.m.
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FINAL RECAP AND DISCUSSION
SPEAKERS:
Ethan Horwitz, Goodwin Procter LLP, Co-Chair
Virginia S. Taylor, Kilpatrick Stockton LLP, Co-Chair
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| 4:30 p.m. |
ADJOURN
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