Join INTA as it presents a new perspective on trademarks – from the point of view of the Brand. The Business of Brands: A Forum for Marketing, Business Professionals, Outside Counsel and Brand Owners will be in New York, New York, USA at the New York East Side Marriott on September 10 – 11, 2007.
This two-day intermediate-level forum will offer a change of pace on trademark education, by emphasizing both multi- and interdisciplinary approaches to brand protection for goods and services. Experts will address actual marketplace issues while outlining best practices to explore the communication and interaction between marketing and trademark professionals who leverage brand value.
Topics for Discussion Include:
Collaboration Between Marketing and Legal Professionals
Developing Brands from the Ground Up
Perspectives on the Value of a Brand
Extending Brands Internationally
Newest Branding Trends
Challenges and Contingencies
Brand Enforcement
Near Misses and Direct Hits in the Branding Wars
Top Reasons to Register:
Gain practical insights from business marketing experts as well as marketing staff from large and mid-level brands
Receive useful tips through actual case studies from brand owners and learn how to apply successful marketing concepts to trademark law practice
Apply your knowledge with an in-depth analysis on brand value
Register todayand join your colleagues for this exciting program, where each session will build on the theme of the interdisciplinary aspects of brand management and protection.
Bring your company’s Marketing Department as well – this information will be valuable to them.
