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Trademark Administration




Trademark Administration is an exclusive INTA member benefit. If your organization is a member of INTA, please use your username and password to login on the upper right corner of this screen. If you don't know your login information, or you would like to learn more about the benefits of joining INTA, please contact Member Services.



Trademark Administration provides a thorough introduction to trademark practice and procedure -- whether for administrators or young practitioners. This former print training tool is now available online in an updated, expanded and enhanced format. Core chapters cover the role and function of trademarks, selection and clearance, registration, maintenance, business transactions, litigation, international practice, ethics, and more. Each chapter is enhanced with step-by-step guidance on standard procedures; checklists to review major functions; practice tips; and helpful illustrations of relevant forms, documents and materials.


Principal Editors

Glenn S. Bacal, Bacal Law Group, P.C., Scottsdale, AZ, United States

Mary A. Donovan, Powley & Gibson P.C., New York City, NY, United States 


Table of Contents


Trademark Administration: The Who, What, How, and Why
by Mary A. Donovan, Powley & Gibson P.C., New York, NY, United States 
 

Brand Protection on the Internet: Domain Names, Social Media, and Beyond
by Brian J. Winterfeldt, Winterfeldt IP Group, Washington DC, United States and Diana Moltrup with contributions from other TMA Committee members, INTA members, and members of the Mayer Brown Global Brand Management and Internet Practice

Ethics in the Trademark Arena
by Tamar Niv Bessinger, Fross Zelnick Lehrman & Zissu, P.C., New York, NY United States
     Jennifer Insley-Pruitt, Fross Zelnick Lehrman & Zissu, P.C., New York, NY United States
     Katherine Lyon Dayton, Fross Zelnick Lehrman & Zissu, P.C., New York, NY United States


International Trademark Protection
by Lanning G. Bryer, Ladas & Parry LLP, New York, NY, United States

Trademark Administration and Maintenance
by Mary Katherine Merlino, Cozen O'Connor P.C., Philadelphia, PA, United States
     Virginia C. Smith, Exxon Mobil CorporationSpring, TX United States 
Updated by:  Michelle Renne, Mars, Incorporated, McLean, VA, United States

Trademarks in Business Transactions
by Lanning G. Bryer, Ladas & Parry LLP, New York, NY, United States 

Trademark Searching and Clearance
by Glenn A. Gundersen, Dechert LLP, Philadelphia, PA, United States 
   
U.S. Trademark and Unfair Competition Litigation
by William M. Bryner, Kilpatrick Townsend & Stockton LLP, Winston-Salem, NC, United States

U.S. Trademark Registration
by David M. Andersen, Provo, Utah, United States 
    

Trademark Administration Resources

A Career Path Timeline for Trademark Administrators
by  Susan Brady Blasco, Muncy, Geissler, Olds & Lowe, P.C., Glendale, CA United States
      Mary Katherine Merlino, Cozen O'Connor P.C., Philadelphia, PA United States

Customs Recordation Checklist
by  Lisa Deere, Conair Corporation, Stamford, CT United States
      Mary Katherine Merlino, Cozen O'Connor P.C., Philadelphia, PA United States  

Trademark Ethics and Professional Responsibility: Useful Resources (U.S. Practice)
by David M. Andersen, Provo, Utah, United States
     Glenn S. Bacal, Bacal Law  Group, P.C., Scottsdale, AZ, United States

Useful Resources
by Mary Katherine, Merlino, Cozen O'Connor P.C., Philadelphia, PA United States