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Justifying Your Attendance at INTA’s 2014 Annual Meeting in Hong Kong SAR, China.

Attending INTA's Annual Meeting in Hong Kong is a worthwhile investment in your company's future. Here are some tools to demonstrate how your attendance supports your organization's goals.

Justification Letter


Benefits of attending the Annual Meeting:

  • Learn best practices from the world’s largest gathering of trademark professionals and meet one-on-one with the most respected minds in the trademark field.
  • Earn Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points while accessing information on key issues across all geographic regions and industries.
  • Help your business grow and accrue contacts as you identify key partners in the region.
  • This year’s meeting will attract a new demographic of attendees from Asia-Pacific. Expect the networking to be even more vibrant, with a combination of old friends and new faces.
  • Convert new contacts in Asia into new business.
  • Maximize your time in Hong Kong; visit with clients located in Asia and meet with counsel from all over the world at the Annual Meeting to further your organization’s business.
  • Boost your reputation as a truly global firm and show potential clients you have a presence at the key trademark event of the year, wherever it takes place.
  • Hear how your colleagues are shaping trademark policy worldwide.

With a full schedule of educational programming, various networking opportunities and an Exhibition Hall filled with more than 100 providers offering new tools to help your business, you can receive all the benefits noted above in one location!


Why should you attend?

To obtain approval to attend the Annual Meeting, it helps to clearly state the purpose of your attendance. Adapt the template letter to answer these questions for your manager:

  • How can you seek solutions to the current challenges your organization is facing through resources at the Annual Meeting?
  • What projects would you like to start researching? How would your participation in Annual Meeting activities help with this research?
  • Are there developing technologies featured at the Annual Meeting that you think may benefit your organization? 
  • Would you like to share new ideas for increasing revenue and/or decreasing costs? 
  • Would you or your organization benefit from talking with contacts facing similar challenges?

Download and personalize the template letter above that you can use to submit to your management for approval.

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