Page 23 - 2017 INTA Annual Report
P. 23
In the third of the trifecta of INTA’s major areas of growth in 2017, the Association continued to enhance our communications—a response, in part, to our expanded geographic reach and expanded substantive scope, as well as other emerging needs.
This important objective involves both reinforcing our communications with our members and others in the legal community through new types of outreach and stretching beyond our traditional audience—the intellectual
property (IP) community—to legislators, business leaders, nonprofit organizations, the mainstream media, and the general public (i.e., non-IP audiences).
Our extended reach strongly aligns with the 2014–2017 Strategic Plan, which includes calling for “an energetic program to explain the benefits that trademarks and related forms of intellectual property bring to consumers, national economies, and society at large.”
2
2
1
1
