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The
Unreal Campaign



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The Unreal Campaign


The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers (ages 14-18) about the importance of trademarks, intellectual property, and dangers of counterfeit products. The Campaign has successfully reached nearly 40,000 students directly since its launch in 2012.


With the help of 90+ INTA members, the Unreal Campaign Committee focuses on educating students through online and direct engagement initiatives in North America, Latin America, Asia, Africa and Europe.


The Campaign uses the following channels to reach its target audience:


Online Engagement:

Direct Engagement:

  • In-class outreach
  • Student engagement events
  • Participation at third party, youth-targeted events 

2019 Events:

  • Yangon, Myanmar: Student Engagement Session (March 2019)
  • Yangon, Myanmar: Student Engagement Session (March 2019)
  • Yangon, Myanmar: Student Engagement Session (March 2019)
  • Paris, France: Student Engagement Session (February 2019)
  • Istanbul, Turkey: Student Engagement Session (February 2019)
  • Lagos, Nigeria: Student Engagement Session (January 2019)
  • Lekki, Nigeria: Student Engagement Session (January 2019)
  • Istanbul, Turkey: Student Engagement Session (January 2019)
  • Addison, Illinois (USA): Student Engagement Session (January 2019)
  • Addison, Illinois (USA): Student Engagement Session (January 2019)

Contact Us

To learn more about the Unreal Campaign, please contact Catherine Shen at cshen@inta.org.

Unreal Campaign 2019 Sponsors

Unreal Sponsors
Volunteer With The Unreal Campaign Today!

With the help of dedicated INTA member volunteers and the Unreal Campaign Committee, INTA has brought the Campaign to teenagers (ages 14-18 years old) all around the world, through both online and direct engagement initiatives. 

We would like to thank the members that have volunteered to teach nearly 40,000 students to date!

Further questions about volunteering for the Unreal Campaign should be directed to INTA's Catherine Shen at cshen@inta.org

Unreal Campaign – 2019 Sponsorship Opportunities

The Unreal Campaign is the International Trademark Association’s (INTA) public awareness initiative designed to educate teenagers between the ages of 14 and 18 about the value of trademarks and the dangers of counterfeit goods. The sale of counterfeit goods is a significant problem facing consumers, industries, brand owners, and governments. Additionally, the issue is critical for INTA and its members. The campaign works to educate tomorrow’s consumers to help them make smart purchasing decisions today.

Help us spread our message about the dangers of purchasing counterfeit goods: become a 2019 Unreal Campaign Sponsor! 

To view UNREAL Campaign Sponsorships opportunities and become a sponsor, refer to this information sheet and  complete this application form.

Please direct all communications regarding UNREAL Campaign Sponsorship opportunities to

Catherine Shen
Email:  cshen@inta.org 
Direct Phone: +1-212-642-1744  
Fax:
+1-212-768-7796