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The Unreal Campaign


The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers (ages 14-18) about the importance of trademarks, intellectual property, and dangers of counterfeit products. The Campaign has successfully reached over 9,000 students directly since its launch in 2012.


With the help of 70 INTA members, the Unreal Campaign Committee focuses on educating students through online and direct engagement initiatives in North America, Latin America, Asia, Africa and Europe.


The Campaign uses the following channels to reach its target audience:


Online Engagement:

Direct Engagement:

  • In-class outreach
  • Student engagement events
  • Participation at third party, youth-targeted events 
2017 Events: 

  • Yangon, Myanmar: Student Engagement Session (January 2017)
  • Mandalay, Myanmar: Student Engagement Session (January 2017)
  • Naypyidaw, Myanmar: Student Engagement Session (January 2017)
  • Chicago, Illinois (USA): Student Engagement Session (January 2017)
  • Chicago, Illinois (USA): Student Engagement Session (January 2017)
  • Beirut, Lebanon: Student Engagement Session (January 2017)
  • Barcelona, Spain: Student Engagement Session (February 2017)
  • Milan, Italy: Student Engagement Session (March 2017)
  • Grand Cayman, Cayman Islands: Student Engagement Event (April 2017)
  • Arequipa, Peru: Student Engagement Event (April 2017)
  • Arequipa, Peru: Student Engagement Event (April 2017)
  • New York, New York (USA): Student Engagement Event (April 2017)
  • Singapore: Student Engagement Session (April 2017)
  • Hanoi, Vietnam: Student Engagement Session (April 2017)
  • Anaheim, California (USA): Exhibition Booth at DECA Conference (April 2017)
  • Rio de Janeiro, Brazil: Student Engagement Session (April 2017)
  • San Jose, Costa Rica: Student Engagement Session (April 2017)
  • San Pedro Sula, Honduras: Student Engagement Session (April 2017)
  • New Delhi, India: Student Engagement Session (May 2017)
  • Toronto, Canada: Student Engagement Session (May 2017)
  • Santiago, Chile: Student Engagement Session (June 2017)
  • Lagos Ajah, Nigeria: Student Engagement Session (June 2017)
  • Anaheim, California, USA: Exhibition Booth and Student Engagement Session at FBLA (June 2017)
  • Cusco City, Peru: Student Engagement Session (September 2017)
  • Bangkok, Thailand: Student Engagement Session (September 2017)
  • Felsted, England: Student Engagement Session (October 2017)
  • Felsted, England: Student Engagement Session (October 2017)
  • Atlanta, Georgia, USA: Student Engagement  Session (October 2017)
  • Bogota, Colombia: Student Engagement Session (October 2017)
  • Boston, Massachusetts, USA: Student Engagement Session (October, 2017)
  • Kosovo: Student Engagement Session (November 2017)
  • Kosovo: Student Engagement Session (November 2017)
  • St. Louis, Missouri, USA: Student Engagement Session (November 2017)
  •  Buffalo, New York, USA: Student Engagement Session (November 2017)
  • Philadelphia, Pennsylvania, USA: Exhibition Booth and Student Engagement Session at FBLA (November 2017)
  • Kosovo: Student Engagement Session (November 2017)
  • Sao Paulo, Brazil: Student Engagement Session (November 2017)
  • Cayman Islands: Student Engagement Session (November 2017)
  • Kosovo: Student Engagement Session (December 2017)
2016 Events:


  • Rome, Italy: Student Engagement Session (February 2016)
  • Singapore: Student Engagement Session (March 2016)
  • New York City, NY (USA): Student Engagement Session (March 2016)
  • Fond du Lac, Wisconsin (USA): Student Engagement Session (March 2016)
  • Managua, Nicaragua: Student Engagement Session (April 2016)
  • Nashville, TN (USA): Exposition Booth at DECA Conference (April 2016)
  • Sydney, Australia: Student Engagement Session (April 2016)
  • Ottawa, Canada: Two Student Engagement Session (May 2016)
  • Chicago, IL (USA): Student Engagement Session (May 2016)
  • Grand Cayman, Cayman Islands: Student Engagement Sessions (June 2016)
  • Rio de Janeiro, Brazil: Student Engagement Session (July 2016)
  • Cape Town, South Africa: Student Engagement Session (August 2016)
  • Panama City, Panama: Student Engagement Session (October 2016)
  • Metro Manila, Philippines: Student Engagement Session (October 2016)
  • Atlanta, Georgia (USA): DECA Fall State Leadership Conference (October 2016)
  • Boston, Massachusetts (USA): DECA Fall State Leadership Conference (October 2016)
  • Washington, D.C. (USA): USPTO Trademark Expo (October 2016)
  • Sydney, Australia: Student Engagement Session (October 2016)
  • Ikeja Lagos, Nigeria: Student Engagement Session (October 2016)
  • Chicago, IL (USA): Student Engagement Session (October 2016)
  • Beirut, Lebanon: Student Engagement Session (October 2016)
  • Detroit, Michigan (USA): Student Engagement Session (November 2016)
  • Phoenix, Arizona (USA): Student Engagement Session (November 2016)
  • Buenos Aires, Argentina: Student Engagement Session (November 2016)
  • Bromley, United Kingdom: Student Engagement Session (November 2016)
  • San Jose, Costa Rica: Two Student Engagement Session (November 2016)
  • Hong Kong, China: Student Engagement Session (November 2016)
  • West Palm Beach, Florida (USA): Student Engagement Session (November 2016)
  • Hollywood, Florida (USA): Two Student Engagement Session (November 2016)
  • Paris, France: Student Engagement Session (November 2016)
  • Lima, Peru: Student Engagement Session (November 2016)
  • Trumbull, Connecticut (USA): Student Engagement Session (December 2016)
  • New Delhi, India: Students Engagement Session (December 2016)
2015 Events:

  • New York City, NY (USA): Student Engagement Session (March 2015)
  • Mexico City, Mexico: Student Engagement Session (March 2015)
  • Orlando, FL (USA): DECA Conference (April 2015)
  • San Jose, Costa Rica: Student Engagement Session (July 2015)
  • Bogotá, Colombia: In-Class Outreach (October 2015)
  • Rio de Janeiro, Brazil: AIPPI Conference (October 2015)
  • Boston, MA (USA): DECA Conference (October 2015)
  • Panama City, Panama: INTA’s Leadership Meeting (November 2015)
  • Austin, TX (USA): DECA Conference (November 2015)
  • Cartagena, Colombia: ASIPI Conference (November 2015)
  • Italy, Rome: Video Contest at LUISS (November 2016)
2014 Events:

  • New York, NY (USA): Student Engagement Session (March 2014)
  • Atlanta, GA (USA): DECA Conference (May 2014)
  • Atlanta, GA (USA): Students Engagement Session (May 2014)
  • Hong Kong, China: Students Engagement Session (May 2014)
  • New York, NY (USA): Student Engagement Session (May 2014)
  • Bogota, Colombia: Student Engagement Session (August 2014)
  • San Francisco, CA (USA): Student Engagement Session (September 2014) 
  • Alexandria, VA (USA): Students Engagement Session in conjunction with the USPTO EXPO (October 2014)
  • Munich, Germany: Students Engagement Session (December 2014)
2013 Events

  • Chicago, IL (USA): Student Engagement Session (October 2013)
  • Miami, FL (USA): Student Engagement Session (November 2013)
  • New York, NY (USA): Student Engagement Session (November 2013)


Contact Us



To learn more about the Unreal Campaign, please contact INTA’s Coordinator, Communications & Unreal Campaign Yuwa Vosper at yvosper@inta.org.



Unreal Campaign 2018 Sponsors



Coalition to Advance the Protection of Sports logos (CAPS)

The Coalition to Advance the Protection of Sports logos (CAPS) is an alliance comprised of IMG Collegiate Licensing (formerly known as Collegiate Licensing Company LLC); Major League Baseball Properties, Inc.; NBA Properties, Inc.; NFL Properties LLC; and, NHL Enterprises, L.P.  CAPS was formed in 1992 to coordinate and centralize the common trademark protection and enforcement matters of its members, both civilly and criminally.


CompuMark


CompuMark provides the industry’s broadest range of trademark research and brand protection solutions. We enable trademark and brand professionals worldwide to launch, expand and protect strong brands through unmatched global content, expert analysis and tools, and best-in-class service.



De Gaulle Fleurance & Associés
is an integrated full service law firm offering a complete counselling and litigation service to French and international clients. Aligned with their objectives, its organization enables a transversal approach to legal cases, beyond borders and practice areas, within an ecosystem of high-performance business partners. Let's do #BusinessLawTogether!


 
 
 

eBay Inc.


eBay Inc. (NASDAQ:EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.


Google LLC



Google LLC's mission is to organize the world's information and make it universally accessible and useful. Through platforms and products like Search, Maps, Gmail, Android, Pixel, Google Home, Chromecast, Daydream, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.


PUMA SE

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide.

In 2013, Bjørn Gulden (CEO) introduced PUMA’s new mission statement: To be the Fastest Sports Brand in the world. The company’s mission not only reflects PUMA’s new brand positioning of being Forever Faster, it also serves as the guiding principle for the company expressed through all of its actions and decisions. Our objective is to be fast in reacting to new trends, fast in bringing new innovations to the market, fast in decision-making and fast in solving problems for our partners.


The Law Chambers


Tin Ohnmar Tun, a law graduate from the faculty of law in Myanmar and the UK started to practice law by joining a senior barrister in 1979. By 1982, the Law Chambers was formed and opened its doors to overseas clients, serviced by two dedicated lawyers, specializing in trademarks protection. In 1997 Tin Ohnmar Tun joined INTA and gave first presentation in Santiago on ‘Available IP protection in Myanmar’. The Law Chambers now have five lawyers and seven associates headed by a specialist lawyer in IP. Trademark infringement cases have been pursued successfully for stakeholders and we have received significant reputation for being able to obtain compensation from the infringers towards legal costs. Tin Ohnmar Tun has served as the president of AIPA from 2013 to 2015 and currently is the vice president of MIPPA for two terms. The Law Chambers has cooperated with the Department of Science and Technology, the Attorney General Office and other INGO involving in the drafting of the Myanmar IP laws, still in the process of enactment. It is our aim to provide cost effective services to our clients and always choose to conduct negotiations as an alternative to litigations bringing disputes to a close amicably. We are passionate in bringing IP awareness to the people of Myanmar and in the country and we are prepared to sponsor the Unreal Campaign throughout Myanmar as well as in areas where awareness is required.


 
Tilleke & Gibbins

Tilleke & Gibbins is a leading Southeast Asian regional law firm with over 150 lawyers and consultants practicing in Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Phnom Penh, Vientiane, and Yangon. Our firm represents the top investors and the high-growth companies that drive economic expansion in Asia in the key areas of commercial transactions and M&A, dispute resolution and litigation, and intellectual property. Established in 1890, we have grown into the largest independent law firm in Thailand and a leading international firm in Cambodia, Indonesia, Laos, Myanmar, and Vietnam due to our client focus, regional expertise, and international vision.

Alibaba Group


Alibaba Group

ALIBABA GROUP’S MISSION IS TO MAKE IT EASY TO DO BUSINESS ANYWHERE.

We enable businesses to transform the way they market, sell and operate. We provide the fundamental technology infrastructure and marketing reach to help merchants, brands and other businesses to leverage the power of the Internet to engage with their users and customers. Our businesses are comprised of core commerce, cloud computing, digital media and entertainment, innovation initiatives and others. 

 

    Western DigitalWestern Digital  

  Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Western Digital® data-centric solutions are marketed under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.



 Unreal Campaign Partner


Lo Falso te queda Mal


Thinking of the consumers, a group of brand owners have created an awareness campaign called Lo Falso te queda Mal (Fake doesn’t suit you). The campaign has been developed exclusively for Latin America. They are a series of cartoon short stories that show the consequences of buying fakes.

For news, tips of how to identify a fake product and more information, visit the campaign’s website http://lofalsotequedamal.com/.


Volunteer With The Unreal Campaign Today!


With the help of dedicated INTA member volunteers and the Unreal Campaign Committee, INTA has brought the Campaign to teenagers (ages 14-18 years old) all around the world, through both online and direct engagement initiatives. 

We would like to thank the members that have volunteered to teach the over 9,000 students to date!

Further questions about volunteering for the Unreal Campaign should be directed to INTA's Coordinator, Communications & Unreal Campaign Yuwa Vosper at yvosper@inta.org.




2018 Sponsorship Opportunities for the Unreal Campaign




Since its launch in May 2012, the Unreal Campaign has reached more than 9,000 high school students in the United States. The Unreal Campaign aims to teach young people about the value of trademarks and the importance of buying genuine products. Unreal sponsors help support Unreal’s awareness activities, such as development of digital content, video blogs, targeting of information to teens and organization of student engagement session events to maximize outreach. In addition, Unreal sponsors will be recognized by IP-intensive industries, government and the academic community for their commitment to the education of young purchasers in intellectual property matters and IP rights.



Sponsors of the Unreal Campaign provide important support to the campaign’s consumer awareness activities. These include the creation of digital content and video blogs, and the organization of in-person student engagement events. In return, Unreal Campaign sponsors receive benefits and are recognized by key stakeholders in the trademark community and the public at large for their commitment to educating young consumers about intellectual property and counterfeiting.



For more information, please review the 2018 Unreal Campaign Sponsorship Brochure

Contacts: INTA’s Coordinator, Communications & Unreal Campaign Yuwa Vosper ( yvosper@inta.org) and Paula Lee, Manager, Exhibitions & Sponsorship (plee@inta.org).