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The
Unreal Campaign



 


The Unreal Campaign


The Unreal Campaign is INTA’s consumer awareness initiative designed to educate young consumers (ages 14-23) about the importance of trademarks, brands, and the dangers of counterfeit products. The Campaign has successfully reached nearly 40,000 students directly since its launch in 2012. 


With the help of 90+ INTA members, the Unreal Campaign Committee focuses on educating students through online and direct engagement initiatives in North America, Latin America, Asia, Africa and Europe.


The Campaign uses the following channels to reach its target audience:


Online Engagement:

Direct Engagement:

  • In-class outreach
  • Student engagement events
  • Participation at third party, youth-targeted events 

2019 Events:

  • Santiago, Chile: Student Engagement Session (May 2019)
  • Santiago, Chile: Student Engagement Session (May 2019)
  • Evanston, Illinois (USA): Student Engagement Session (May 2019)
  • Evanston, Illinois (USA): Student Engagement Session (May 2019)
  • Abeokuta, Nigeria: Student Engagement Session (May 2019)
  • Peñaflor, Chile: Student Engagement Session (May 2019)
  • Peñaflor, Chile: Student Engagement Session (May 2019)
  • Peñaflor, Chile: Student Engagement Session (May 2019)
  • Jaipur, India: Student Engagement Session (May 2019)
  • Jaipur, India: Student Engagement Session (May 2019)
  • Gurgaon, India: Student Engagement Session (May 2019)
  • North Side, Cayman Islands: Student Engagement Session (April 2019)
  • Chicago, Illinois (USA): Student Engagement Session (April 2019)
  • Chicago, Illinois (USA): Student Engagement Session (April 2019)
  • Chicago, Illinois (USA): Student Engagement Session (April 2019)
  • Orlando, Florida (USA): DECA International Development Conference (April 2019)
  • Santiago, Chile: Student Engagement Session (April 2019)
  • Santiago, Chile: Student Engagement Session (April 2019)
  • New Delhi, India: Student Engagement Session (April 2019)
  • Rome, Italy: Student Engagement Session (April 2019)
  • Antananarivo, Madagascar: Student Engagement Session (April 2019)
  • Bhubaneswar, India: Student Engagement Session (April 2019)
  • Khandamal, India: Student Engagement Session (April 2019)
  • Manila, Philippines: Student Engagement Session (April 2019)
  • Quito, Ecuador: Student Engagement Session (April 2019)
  • Quito, Ecuador: Student Engagement Session (April 2019)
  • Managua, Nicaragua: Student Engagement Session (April 2019)
  • New York City, New York (USA): Student Engagement Session (April 2019)
  • New York City, New York (USA): Student Engagement Session (April 2019)
  • New York City, New York (USA): Student Engagement Session (April 2019)
  • Chicago, Illinois (USA): Student Engagement Session (April 2019)
  • Chicago, Illinois (USA): Student Engagement Session (April 2019)
  • Bangkok, Thailand: Student Engagement Session (April 2019)
  • Rome, Italy: Student Engagement Session (April 2019)
  • Mexico City, Mexico: Student Engagement Session (March 2019)
  • Northborough, Massachusetts (USA): Student Engagement Session (March 2019)
  • Northborough, Massachusetts (USA): Student Engagement Session (March 2019)
  • Northborough, Massachusetts (USA): Student Engagement Session (March 2019)
  • Northborough, Massachusetts (USA): Student Engagement Session (March 2019)
  • Northborough, Massachusetts (USA): Student Engagement Session (March 2019)
  • Istanbul, Turkey: Student Engagement Session (March 2019)
  • Yangon, Myanmar: Student Engagement Session (March 2019)
  • Yangon, Myanmar: Student Engagement Session (March 2019)
  • Yangon, Myanmar: Student Engagement Session (March 2019)
  • Paris, France: Student Engagement Session (February 2019)
  • Istanbul, Turkey: Student Engagement Session (February 2019)
  • Lagos, Nigeria: Student Engagement Session (January 2019)
  • Lekki, Nigeria: Student Engagement Session (January 2019)
  • Istanbul, Turkey: Student Engagement Session (January 2019)
  • Addison, Illinois (USA): Student Engagement Session (January 2019)
  • Addison, Illinois (USA): Student Engagement Session (January 2019)

Contact Us

To learn more about the Unreal Campaign, please contact Catherine Shen at cshen@inta.org.

Unreal Campaign 2019 Sponsors

Unreal Sponsors
Do YOU Accept the Challenge?


We are calling for all INTA members to take on the Unreal Campaign Challenge! We have challenged ourselves to find 100 members to become volunteers for the Campaign and teach 2,000 students around the world about the dangers of counterfeit goods and the importance of trademarks and brands. 

Take part of the Unreal Campaign Challenge by volunteering to be a presenter at your local school. The only requirements are that you MUST love trademarks and be able to identify a school in your area that is interested in this initiative. All the necessary materials will be provided. 

If you are interested in accepting the Challenge, contact Unreal Campaign Associate, Catherine Shen at cshen@inta.org.
            
The Challenge is open until December 31, 2019.

Unreal Campaign – 2019 Sponsorship Opportunities

The Unreal Campaign is the International Trademark Association’s (INTA) public awareness initiative designed to educate teenagers between the ages of 14 and 18 about the value of trademarks and the dangers of counterfeit goods. The sale of counterfeit goods is a significant problem facing consumers, industries, brand owners, and governments. Additionally, the issue is critical for INTA and its members. The campaign works to educate tomorrow’s consumers to help them make smart purchasing decisions today.

Help us spread our message about the dangers of purchasing counterfeit goods: become a 2019 Unreal Campaign Sponsor! 

To view UNREAL Campaign Sponsorships opportunities and become a sponsor, refer to this information sheet and  complete this application form.

Please direct all communications regarding UNREAL Campaign Sponsorship opportunities to

Catherine Shen
Email:  cshen@inta.org 
Direct Phone: +1-212-642-1744  
Fax:
+1-212-768-7796