Seth Hays established the International Trademark Association (INTA) Asia-Pacific Office in Singapore in 2016. Previously, he was the chief representative of INTA’s China office in Shanghai. His work includes policy development and advocacy, government affairs, managing staff in recruiting local brand owners as members, and working with members on education, communications and other needs related to trademarks and intellectual property.
Mr Hays is a member of the New York State Bar, and has a graduate degree in Pacific and Asian Studies from the University of Hawaiʻi and an undergraduate degree in science, technology and society from Vassar College. He speaks Mandarin and has lived and worked in Tokyo, Hong Kong, Beijing, Shanghai and Singapore.