Sections
INTA Blog
October 20
Hot Topic: Corporate Social Responsibility

Murray_275_blog102017.jpgWith corporate social responsibility (CSR) increasingly on the minds of both consumers and brand owners, the International Trademark Association’s October 15 issue of the INTA Bulletin features an interview with Jessica Murray, Director of Intellectual Property and Corporate Social Responsibility (CSR) at TOMS Shoes, Inc. The wide-ranging interview includes insight into TOMS’ well-known CSR program, which began with its “One for One” shoe program, and her role in INTA’s upcoming Brand Authenticity conference in Berlin, which she hopes will “reshape the way we look at our brands and CSR programs around the world.”  

Here are some excerpts:  

  • “TOMS is really about improving the lives of others through business. Today, our program is far more than shoe giving: we give water, sight [via prescription glasses or medical treatment], bullying prevention training, and safe birth training in over 70 countries. The program is rooted in this idea that we really need to push ourselves to do more to improve life through business and push others to do the same.”
  • “Today, a brand is asked to be more than just a logo or its intellectual property; a brand must define itself as an organization, and CSR initiatives become the heart and soul of this definition. TOMS’ social impact is part of its mission statement, but most companies today are being asked by consumers to acknowledge their social and environmental impact, putting a lens on the authenticity of the brand.”
  • “We want to reshape the way we look at our brands and CSR programs across the world with this [Brand Authenticity] conference … It’s going to be a unique and exciting program, but we wanted to do it in a way that is understandable to people who aren’t used to these cross-functions … We want small firms, brand owners, vendors, and whoever attends to take a more holistic view of authenticity.” 
  • “Brand owners [should attend this conference], but it’s not just for this group—law firms can bring back education to firms and clients, vendors can understand more about the challenges brand owners face and how to find solutions to them. There are attendees joining us who are experts, even pioneers in this field, while others are just starting to navigate these difficult questions. I see it as an olive branch in an effort to form a larger network to support each other as we push to find answers to these evolving brand authenticity questions.”

October 13
INTA's Leadership Meeting: Exciting Educational Sessions

DCBLOG_2_101217.jpg
The switch of the Leadership Meeting from the warmer climes to a cooler Washington bring a refreshing change to a meeting that many attendees consider a more low-key, intimate gathering than the much larger Annual Meeting. 

With four days of educational sessions and networking opportunities this meeting is a great way to wrap up the 2016-2017 committee term and begin planning for the next year and implementation of INTA’s 2018-2021 strategic plan. 

A quick look at the program makes it clear that there are quite a few interesting sessions. One such session is The Impact of Plain Packaging and Brand Restrictions on IP Rights. The issue of plain packaging is gaining in both importance and concern, and a detailed discussion on the topic is highly relevant at this time.

The panel representing both industry and practice will consider the ramifications of Draconian plain packaging regulations, which are severely impinging on IP rights across several industries.

Governments in numerous jurisdictions have adopted, or are in the process of adopting, plain packaging regimes as well as more highly standardized packaging regulations, which makes this a timely discussion for trademark owners.  

In many cases, the argument boils down to health policy versus trademark rights. Any legislation that prohibits or severely restricts the use of trademarks and prevents them from fulfilling their functions in the market place is, in theory, detrimental to consumers, trademark owners, and the economic well-being (e.g. jobs) of society in general. 

The denial of trademark rights, including the denial of the right to use trademarks, violates the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement) as well as the Paris Convention. Categorizing trademarks as a personal property right elevates them to the same level of respect as other forms of property rights and limits the government in its ability to restrict or forbid the use of marks.  

Plain packaging laws severely impair the functions of trademarks, create a dangerous precedent for other sectors, increase the risk of consumer confusion, violate international treaty obligations (as well as the laws of an individual jurisdiction), limit competition, and significantly increase the risk of counterfeit products being made available in the market.  We as a trademark community must object to overly restrictive measures that prohibit or restrict the use of trademarks and other brand imagery.

This panel takes place on Wednesday, November 8, 10:20 am – 11:20 am. The panel will look at the relevant case law. Although plain packaging judgments to date relate almost entirely to the tobacco industry, insight will be given to what is on the global stage with respect to further brand restrictions. The panel will also consider the impact of these restrictions and whether they are working or not. 

To discuss plain packaging, and other hot topics such as the Madrid Protocol, new gTLDs and influencing policy makers, please join us at the upcoming Leadership Meeting for what promises to be an excellent event.  

October 06
100 Members and Counting: Madrid System Welcomes Indonesia

Flag_map_of_Indonesia 100517.png

Matthew Forno, Senior Counsellor, Madrid Registry, Brands and Designs Sector, WIPO

Sally Khalil, Consultant, Madrid Registry, Brands and Designs Sector, WIPO

In a landmark moment in Madrid System history, the government of Indonesia deposited its instrument of accession to the Madrid Protocol with WIPO’s Director General, making Indonesia the 100th member of the Madrid Union. The Protocol will enter into force for Indonesia on January 2, 2018. 

Starting January 2, 2018, local brand owners in Indonesia will be able to file a single international application under the Madrid System to protect their marks in the territories of the System’s other members. Membership in the Madrid Union will offer Indonesian enterprises a straightforward path to new markets—including top export destinations such as the United States, the European Union, China, and Japan. 

Likewise, beginning early next year, foreign enterprises and brand owners will be able to use the Madrid System to seek trademark protection for their products and services in Indonesia, a leader in the global marketplace and one of the top-five fastest-growing G20 economies.

Indonesia is the eighth member of the Association of Southeast Asian Nations (ASEAN) to join the Madrid Union, a move that further reinforces ASEAN’s goal of promoting technology transfer throughout the region and stimulating innovation through strengthened IP-rights cooperation.

The deposit, made by H.E. Dr. Yasonna Laoly, Minister for Law and Human Rights, includes declarations under Article 5(2)(b) of the Protocol (extension of refusal period to 18 months) and Rule 20bis(6)(b) of the Common Regulations (recording of licenses in the International Register has no effect in Indonesia). 

With the accession of Indonesia, the Madrid Protocol becomes the fifth WIPO-administered treaty with 100 or more contracting parties (along with the WIPO Convention, the Paris Convention, the Berne Convention and the PCT). 

Protecting your Brand in Indonesia

Indonesia’s accession spotlights the Madrid System’s emergence as a key component of protecting marks internationally, offering a convenient and cost-effective solution for brand owners worldwide. 

If you’re interested in seeking protection for your trademark in Indonesia, use the Global Brand Database to browse over 870,000 marks currently registered in that market before you file an international application. And stay tuned—information about Indonesia’s trademark laws and practices will soon be available in the Member Profiles Database.

Are you the holder of an international registration? Use our online e-Subsequent Designation service and expand the scope of protection to include Indonesia’s vast consumer market. Then, track the status of your request with Madrid Monitor.

About the Madrid System

The Madrid System makes it possible for you to apply for trademark protection in up to 116 territories by filing a single international application with the national or regional IP office of a Madrid System member.

With the Madrid System, the process of multinational trademark registration is streamlined through a single application and management process.

Today, the Madrid Registry is focused on delivering a streamlined, customer-driven experience for users throughout the lifecycle of their mark with its evolving suite of e-services and online resources. Learn more or contact us

More Information 

September 29
INTA 2018 Membership Renewal

memberrenew_blog_092917.jpg
INTA’s 2018 Membership Renewal is just around the corner. Be sure to check the list of Frequently Asked Questions (“Renewal FAQs”) below to see if your questions can be answered. Still need help? Email INTA’s Member Operations at memberoperations@inta.org with any additional questions you have. We look forward to collaborating with you and your organization into 2018!

Renewal FAQs:

1. When does renewal begin?

Renewal begins on October 2, 2017.

2. Is there a link to renew?

There is no direct link to the renewal page. If you wish to renew for your organization, please log in and click on “My Profile.” Then click on the “Renew” button on the right-hand side of the page.

3. Why can’t I log in to renew my membership?

Please contact Member Operations (memberoperations@inta.org) and describe the error message you are receiving. Please note that your user name is your email address. You can reset your password on the log-in screen. 

4. What is my user name & password?

Your user name is your email address. You can reset your password on the log-in screen through the link “CLICK HERE TO RESET PASSWORD.” 

5. How do I change my password?

To change (reset) your password, please go to the log-in screen and click the link “CLICK HERE TO RESET PASSWORD” and follow the instructions.

6. The link to renew is not working. I’m getting a blank screen.

Please try a different browser. Should you still have any issues, please send Member Operations a screenshot of your error message, and we will get back to you shortly. 

7. How much will my renewal cost?

Your renewal cost will depend on your member category. Here is a list of all our member categories: https://www.inta.org/Join/Pages/Join.aspx

8. What is an ADL? 

Additional Directory Listings (ADLs) in INTA’s Membership Directory allow members who are not designees of an organization or who are not serving on a committee to have their contact information listed and searchable. 

9. How much does an ADL cost and how many can we list?

Each ADL costs $250 per name, and you can list an unlimited number of names.

10. How can I add names to the roster?

Designees can manage their rosters on their profile page. Please log in and go to the “Organization” tab. Once you’re there, click on “Manage” and then on “Individuals” to manage your roster. 

11. How do I change the designee name?

This is an internal process. Please contact Member Operations (memberoperations@inta.org) and let us know the contact details of the new designee. We will gladly change it for you.

12. How do I place myself under an umbrella or change my umbrella?

This is an internal process. Please contact Member Operations (memberoperations@inta.org).

13. How do I see who is under my umbrella?

This is an internal process. Please contact Member Operations (memberoperations@inta.org).

14. What payment methods does INTA accept?

INTA accepts credit cards, checks, and wire transfer. If you choose to pay by check or wire transfer, please select the “Bill Me” option upon check out. 

15. When is the last day to renew my membership?

INTA renewals are due on December 31, 2017.

16. How do I print an invoice?

To print an invoice, please go through the renewal transaction and select the “Bill Me” option upon checkout. When you are ready to pay, you can then log back into your profile, and click on “Make Payment” on the right-hand side of the page, or you can send INTA a check or wire transfer as payment.

17. How do I update my information?

You can update all your information with the exception of your name and address. For any updates to names or addresses, please contact Member Operations (memberoperations@inta.org).

18. Can I pay for more than one year?

Yes, you can pay for multiple years. However, this applies only to organizations that pay the Associate+, Regular+, or SME+ rate. More information can be found here: https://www.inta.org/Join/Pages/Join.aspx

19. How do I add a location? How much is it?

Each organization can have multiple offices join at a discounted rate. This membership is called an “add on” membership. More information can be found here: https://www.inta.org/Join/Pages/Join.aspx

20. Can I revise an existing invoice? 

Unfortunately, we are unable to revise a paid invoice. The only option is for us to refund the payment completely. You will then need to complete the process again. 

September 26
INTA's Leadership Meeting: Ten Things to Do in Washington, D.C.

DCThingsToDoBlog092517.jpg
This blog post was written by The Washington, D.C. Convention and Visitors Bureau.

A canvas of colorful leaves and marvelous weather make autumn a great time to host a meeting in the nation’s capital. From the vibrant foliage and waterfront views to fabulous shopping options, there's something for everyone to experience in Washington, D.C. 

While you’re here for your meeting​, you can also explore free and interactive museums all over the city and take in sights along the National Mall in its full fall splendor. D.C.’s outstanding dining scene, graced with award-winning chefs like José Andrés and Mike Isabella, can fuel your gathering and please its attendees. The District also features a wealth of local, national, and international culture, making for a truly diverse experience.

Here is a rundown of plays, museum exhibits, and activities available to you during your visit to Washington, D.C.:

The Book of Mormon​ at The John F. Kennedy Center for the Performing Arts

One of the most celebrated musicals of the last decade, The Book of Mormon is a Tony Award-winning tale of two Mormon missionaries in Africa. This hilarious play was penned by the kings of irreverence, Trey Parker and Matt Stone (creators of South Park).

Mean Girls at The National Theatre

The classic film from 2004 gets a new musical adaptation, with its pre-Broadway run launching in D.C. Crafted by Tina Fey, with music written by her husband, Jeff Richmond, this production is sure to take the tale of Cady Heron and The Plastics to new heights.

Ilya and Emilia Kabakov: The Utopian Projects at Hirshhorn Museum & Sculpture Garden

Russian-born American artists Ilya and Emilia Kabakov have been an artistic duo for almost thirty years. The Hirshhorn Museum displays a range of their installations that date back to 1985, including monuments, allegorical narratives, architectural structures, and outdoor works.

Creating Camelot: The Kennedy Photography of Jacques Lowe at the Newseum

Newseum brings back one of its most popular exhibits in honor of President John F. Kennedy’s 100th birthday. More than 70 images from the Kennedys’ personal photographer, Jacques Lowe, will be on display. Lowe’s photos created the legend of the Kennedy presidency known as “Camelot,” showcasing the public and private life of one of America’s most famous families in intimate detail.

The Pajama Game at Arena Stage

A Golden Age musical filled with lively dance numbers touches down at the acclaimed Arena Stage. Follow the battle of the sexes that occurs inside the Sleep-Tite Pajama Factory. Expect outstanding choreography and plenty of laughs.

Renoir and Friends at the Phillips Collection

This new exhibit focuses on Pierre-Auguste Renoir’s famous Luncheon of the Boating Party painting, as well as other selected works by Renoir and artists who influenced him.

Vermeer and the Masters of Genre Painting: Inspiration and Rivalry at National Gallery of Art

A landmark consideration of the artistic exchanges between Johannes Vermeer and his peers between 1650 and 1675, including ten paintings by Vermeer.

Freer | Sackler Gallery

The Freer Gallery of Art and the Arthur M. Sackler Gallery are connected by underground concourse, each magnificently showcasing Asian art. On October 14, the two museums will reopen together after extensive renovations. Visitors will have an enhanced experience along with five new exhibits to enjoy.

The Wharf

This $2 billion mixed-use development begins its first opening phase on October 12. In November, visitors can enjoy The Anthem, a 6,000-seat music venue. There will also be new restaurants, waterfront piers and a water taxi service to and from Georgetown and Old Town Alexandria.

September 19
Politics and IP. Regulation and IP. Just Two of the Topics Up for Discussion in Cartagena This October!

ColombiaBlog2091817.jpg
Highlighted recently here​ on IP Tango, the International Trademark Association (INTA) will be hosting its Changing Landscape of Latin America conference in Cartagena, Colombia, on October 2–3.

Serving on the conference project team, Iris Quadrio (Marval, O’Farrell & Mairal, Argentina) and Urko Ochoa (Minino, Dominican Republic) contributed to the educational program and will be moderating a number of the sessions during the conference. The conference will be presented in English.

Moderated by Ms. Quadrio, a session titled “Politics and IP – Navigating This Unlikely Pair,” will feature Luiz Henrique O. do Amaral (Dannemann Siemsen, Brazil) and Prof. Dr. Gustavo Juan Schötz (National Director of Copyright, Ministry of Justice and Human Rights, Argentina). This session ties in closely with the theme of the conference, as it touches upon the changes that are reshaping the political landscape across Latin America, with Brazil transitioning towards presidential elections in 2018 after a particularly difficult period, and Argentina and Peru signaling important developments after their respective new administrations took office. 

Speakers will delve into the changing political and economic landscape and its impact on issues such as the negotiation of agreements as they relate to intellectual property (IP) and trademarks, including the relaunch of Mercosur/EU trade talks. This discussion will also cover the role of the new trademark and IP authorities in Latin America, with their own list of priorities and reform projects, bringing participants up to date on the most recent changes and developments in the region.

Mr. Ochoa will lead a panel of experts comprising Melissa Pérez de Patterson (Procter & Gamble, Panama), Sergio Barragán (Pepsico, Mexico), and Rodrigo Velasco (Alessandri Abogados, Chile) in a session concerning the balance between IP rights and the increasing regulatory landscape. They will discuss a numbers of issues raised as a consequence of the new regulatory regimes which are expanding in the region, the corresponding restrictions for IP rights, and how IP owners and practitioners are facing the new challenges. Participants should expect to receive a clear regional overview of the matter, as well as the conflicts arising from the overlap between IP and regulatory provisions (such as packaging claims, use of characters, and other restrictions), and expectations for future developments. 

Following the conference, on October 4, INTA will host a workshop, Free Trade Zones: Commerce vs. Counterfeits, during which brand owners, free trade zone authorities, government officials, and other stakeholders will explore the ongoing threat of counterfeiting in free trade zones.

Register here to join INTA in Cartagena this October. 


September 14
Brussels Meetings & Events

Brussels_Blog_BOD_0914172.jpg
I am very pleased to provide an update on the INTA meetings and events that recently took place in Brussels, Belgium.

On Monday, September 11, INTA’s Board of Directors participated in a highly informative government relations program that started with a keynote address from H.E. Ambassador Olivér VÁRHELYI, Permanent Representative of Hungary to the EU (Belgium), that provided an overview of the upcoming challenges and opportunities for the EU.

A panel then discussed the status of the Brexit negotiations between the EU and the UK, including how Brexit will affect brand owners and practitioners, and where IP stands in the negotiations. Speakers included:

  • François ARBAULT, Head of Cluster, ‘Internal market and sectoral policies,' Task Force for the Preparation and Conduct of the Negotiations with the United Kingdom under Article 50 of the Treaty on European Union – European Commission (Belgium)
  • Zorita POP, Co-leader of INTA Brexit Cross-Committee Task Force; Global Anti-Counterfeiting Counsel – Reckitt Benckiser PLC (United Kingdom)  
  • Marie AUDREN, Director, Trade & Economic Affairs – Spirits Europe (Belgium)

Another panel reviewed what the EU has achieved for businesses on brand protection, whether harmonization of regulations and practices between EU Member States has improved, and what’s next in the EU IP landscape. Speakers included:

  • Amaryllis VERHOEVEN, Head of Unit F.5, ‘Intellectual Property and Fight Against Counterfeiting,’ Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) – European Commission (Belgium)
  • Dimitris BOTIS, Deputy Director, Legal Affairs,  International Cooperation and Legal Affairs Department – European Union Intellectual Property Office (EUIPO) (Spain) 
  • Cristina FERNÁNDEZ, Head of the Legal Coordination & International Relations Department – Spanish Patent and Trademark Office (Spain)

In the afternoon, consideration was given to the status, practicalities, and challenges of IP enforcement in the EU and at the EU borders. Speakers included:

  • Paul MAIER, Director – European Observatory on Infringements of Intellectual Property Rights (Spain)
  • Chris VANSTEENKISTE, Head of Intellectual Property Crime Coordination Center (IPC3) – EUROPOL (The Netherlands) 
  • Luc VAN DE VELDE-POELMAN, First Attaché – Belgian Central Administration for Customs and Excises (Belgium) 
  • Rolf ALTER, Director, Public Governance – Organization for Economic Co-operation and Development  (OECD) (France)

The final panel explored the current and upcoming challenges in addressing IP in global trade, as well as what can be done to obtain stronger IP protection and business-friendly trading environments. Speakers included:

  • Maria MARTIN-PRAT, Director Services & Investment, IP & Public Procurement, DG TRADE, European Commission (Belgium)
  • Susan WILSON, IP Attaché, U.S. Mission to the EU (Belgium)

The Board was honored to have a closing session with the EU Presidency of the Council. H.E. Ambassador Kaja TAEL, Permanent Representative of Estonia to the EU (Belgium), provided a unique perspective on the upcoming challenges for the EU Institutions and the future of the EU.

The day concluded with a reception with local INTA members and other partners of INTA’s Europe Representative Office.

On Tuesday, September 12, the Board held its third meeting of the year.

I am pleased to report that INTA’s Board of Directors approved the full slate of Committee Chairs and Vice Chairs for the 2018–2019 committee term, as well as Global Advisory Council Chairs, and Programming Advisory Council Members for the term commencing January 1, 2018.

The Board also passed two important resolutions. 

The first resolved that it is the position of the International Trademark Association that whether an original creative work of art, such as a logo, also acts as a source-identifier worthy of trademark protection, should not hinder the ability of the artwork to receive copyright protection.

The second resolution supported, in principle, the conclusion of the Hague Convention on the Recognition and Enforcement of Judgments that would apply to trademark judgments.

The Board had a very informative and productive two days in Brussels and thanks the staff of INTA’s Europe Representative Office for being exceptional hosts.

September 13
INTA to Host Changing Landscape of Latin America Conference in Cartagena

CartagenaBlog_Conference091217.jpg
The International Trademark Association (INTA) has been increasing its engagement, education, and outreach throughout Latin America in 2017. In May, the Association officially opened a Representative Office in Santiago, Chile, and, in July, announced the appointment of José Luis Londoño Fernández as its Chief Representative Officer for the Latin America and Caribbean. Looking ahead, on October 2–3, INTA will gather intellectual property (IP) experts and thought leaders from across the region and around the world in Cartagena, Colombia, for its Changing Landscape of Latin America conference.

Conference speakers and participants will explore the unique economic, social, and political changes in the region and their impact on IP, and share advice on business engagement and investment in the region. The sessions will be presented in English.

A key conference highlight will be the opening keynote speaker: Francisco Samper, Founder and President of MullenLowe SSP3 and Regional Director, MullenLowe Latin America. Mr. Samper, a true innovator, will discuss how advertising campaigns influenced the Colombian peace process, and explain how his ad agency used its brand insight and advertising knowledge to assist in the political movement for peace in Colombia. This inspiring presentation will reveal ways for brand owners to depend their engagement in their communities to help achieve common goals. 

The educational program includes sessions covering Latin America’s legislative and regulatory landscape and will touch upon the increasing challenge of balancing IP rights with regulatory restrictions affecting businesses. Panelists will also share ideas for best practices for collaboration between IP counsel and entrepreneurs as they balance the need to protect their IP with growing their businesses.

Another key topic of discussion is data protection. Conference participants will gain insight into Latin American data protection laws so that they can (1) assist their clients in protecting themselves with the proper procedures and (2) act nimbly and effectively when a data breach occurs. Additional topics include IP enforcement and how to combat online counterfeiting;  opportunities and challenges presented by social media; and how to protect and enhance their brand conversation on the social media platforms.

Following the conference, on October 4, INTA will host a workshop, Free Trade Zones: Commerce vs. Counterfeits, during which brand owners, free trade zone authorities, government officials, and other stakeholders will explore the ongoing threat of counterfeiting in free trade zones.

Register here to join INTA in Cartagena this October. 

September 12
Register Today for INTA’s Saul Lefkowitz Moot Court Competition

LefkoBlog091117.jpg
Now in its 27th year, INTA’s Saul Lefkowitz Moot Court Competition (the “Competition”) is the only competition in the United States with a focus on trademark and unfair competition law. This year’s problem relates to the potential for confusion between craft brewpubs and wine bars. Hollywood Hops, a LefkoBlog2091117.jpg
popular craft brewery that opened a tasting room in Hollywood, Utopia, brought suit against a new wine bar in town which opened under the name Hollywood & Vine. The wine bar objected to the brewpub’s claims of confusion, argued that its use was not infringing because it simply identifies the location of the wine bar which it should be entitled to do, and that plaintiff acquiesced to its use of “Hollywood.” In order to quell the potential confusion, Hollywood Hops sought a preliminary injunction. Following oral argument, the District Court found that the mark Hollywood Hops had acquired distinctiveness and that, after a full review of the likelihood of confusion factors, the balance of the factors weighs in favor of a finding of infringement. However, the injunction was denied by the court on the basis that Hollywood Hops acquiesced to the wine bar's use of “Hollywood” in connection with defendant’s sale of wine. The parties stipulated to the court’s order denying a preliminary injunction as a final order and an appeal has been filed.

Registration for the Competition will open on Tuesday, September 12. For more information about the Competition and all materials related to the competition please visit www.inta.org/lefkowitz


September 08
Unreal Campaign Launched in Cusco, the Historical Capital of Peru

Peru_Blog_090617.jpg
On August 14, 2017, the Unreal Campaign gave a presentation at Pukllasunchis School in Cusco, the historical capital of Peru. 

This is the third time that the Unreal Campaign has presented its program in Peru. Pukllasunchis, a private school founded in 1988, is one of the few schools in Peru that operate based on a non-traditional educational model. The educational proposal of the school revolves around the four thematic axes on which daily work is sustained: multiculturalism (with a strong presence of Quechua and Andean culture), environment (engaging in daily practices to protect the environment and recovering ancestral knowledge, gender (recognizing stereotypes and prejudices in order to reflect and act on them), and values and attitudes (solidarity, autonomy, labor, organization, and creativity).

Ms. Luisa Alvarez, INTA member, conducted the presentation for a total of over 100 students ranging in age from 14 to 17 years old. The audience also included two teachers.

The hour-long presentation included a display of the Unreal Campaign learning materials and three Unreal Campaign Spanish videos.

Ms. Ann Chaitovitz, Intellectual Property Attaché for Andean Region at the U.S. Department of Commerce, also participated, giving a 5-minute talk about the numbers and types of victims of the counterfeit industry.

During the event, students showed a great interest in trademark protection, enforcement, and the consequences of buying counterfeit goods. The students recognized that IP protection and enforcement are in alignment with the principles of their school, which fosters intellectual creativity and human values. 

Students were particularly attentive when the presenters shared current examples in the local market that showed how harmful it can be to support the manufacture and sale of counterfeits. 

Students also mentioned that because of Peru’s economy, many Peruvians cannot afford to buy genuine goods. Different solutions to this problem were suggested by both the presenters and the students themselves. 

The session was dynamic and interactive, and students asked a lot of questions that looked ahead to what might serve them in the future when they become entrepreneurs and create their own businesses.

As usual, the part that students enjoyed the most was distinguishing fake from genuine products shown in the slide presentation. They were given the opportunity to share with the group how they had spotted the counterfeit goods. Further tips were provided as to other characteristics that might be a “red light” when making purchasing decisions.

The presenters encouraged students to “think twice” before buying counterfeit products because the counterfeit industry is not victimless. Finally, we all agreed that “if you buy peanuts, you get monkeys.”

Thank you to our 2017 Unreal Campaign sponsors for making this possible. If you are interested in become a Campaign sponsor and/or volunteering with Unreal, please contact Laura Heery (lheery@inta.org). 

Unreal logos_600.png

1 - 10Next