Following a series of successful meetings in Latin America, INTA leadership traveled to Southeast Asia for IP Week @ SG, which took place in Singapore earlier this week.
The event began with a joint USPTO-UKIPO workshop on “Breaking Barriers” which promoted appreciation and understanding of intellectual property among SMEs in the region. 2013 INTA President Toe Su Aung spoke on the importance of trademark protection with brand development in a dynamic international marketplace and highlighted first-person trademark success stories.
At the 5th Global Forum on IP (GFIP) INTA CEO Etienne Sanz de Acedo explored five strategies to increase the value of intellectual property. He recommended that companies
- Integrate legal;
- Elevate trademarks;
- Promote understanding;
- Educate consumers; and
- Become active.
Importantly, INTA hosted approximately 30 delegates at the Association of Southeast Asian Nations (ASEAN) Working Group on IP cooperation. INTA members joined the informal luncheon to network with these top level IP policy makers from the 10 ASEAN member states, including several Directors General of IP Offices. Addressing the group, Mr. Sanz de Acedo supported strengthening the industry and government relationship, as well as communication between offices to further protect the 650 million consumers within ASEAN through trademarks.
The week concluded at an ASEAN-USPTO Workshop on Consumer Protection, Unfair Competition and Protection of Trade Secrets, attended by judges and prosecutors from the 10 ASEAN member states. At the workshop, Mr. Sanz de Acedo discussed the need for policy makers to address two trends affecting consumers: globalization and e-commerce. He also touched on a number of issues specific to consumers in the region, including:
- Transshipment of goods;
- Secondary liability regarding the sale of counterfeits; and
- Plain packaging.
INTA will be continuing to further these relationships and has several projects forthcoming in the ASEAN region.