March 18
INTA’s First Unreal Campaign in Asia: In the “Lion City”


On March 4, 2016, INTA’s Unreal Campaign visited the Nanyang Girls’ High School in Singapore, for the first Student Engagement Session in Southeast Asia since the campaign’s launch in 2012.

Nanyang Girls’ High School, which was founded almost a century ago in 1917, is consistently ranked as the top secondary school in Singapore. Notable alumni include the late former First Lady of Singapore, Ong Siew May, as well as the only woman who currently holds the status of full minister in the Singapore Cabinet, Grace Fu Hai Yen. The presentation was held in the Siew May auditorium and was attended by approximately 400 students. The presentation was delivered by Zaheera Hashim, a Senior Counsel, Procter & Gamble, as well as Low Pei Lin and Gloria Goh, partners of the Intellectual Property Practice of Allen & Gledhill LLP. 

Ms. Low and Ms. Goh presented on the basic legal aspects of trademark protection and trademark enforcement measures. As part of the presentation, the students were shown videos produced in Southeast Asia by the Unreal Campaign and seemed engaged and enthusiastic about the ideas presented. The students also enjoyed a quiz where they compared real and unreal products and voted for which products they thought were real and which were counterfeits. Overall, it was a very successful event and hopefully there will be more Unreal events in Singapore soon. 

For more information on the Unreal Campaign, contact INTA's Campaign Coordinator, Laura Heery at



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