At a morning assembly held on Monday, April 3, 2017, Sophie Davies, attorney at HSM IP, and Natasha Whitelocke, HSM IP Head IP Paralegal, presented INTA’s Unreal Campaign to a group of students at John Gray High School in George Town, Grand Cayman, Cayman Islands. The Unreal Campaign is INTA’s public awareness initiative designed to educate teenagers about the concept of intellectual property, the importance of trademarks, and the dangers of counterfeit products.
During the Assembly, Sophie and Natasha educated the students on the value of trademarks and anti-counterfeiting initiatives. Showing the students examples of counterfeit and genuine goods side-by-side, they explained how to spot the differences between the actual good and the fake one. They also explained the many ways in which counterfeit goods can negatively affect the local consumer as well as the local community.
Huw Moses, the Managing Partner of HSM IP, noted: “We are incredibly pleased to present to JGHS students on the effects of copyrights and trademarks in the Cayman Islands. We appreciate the opportunity to empower and encourage young adults in the local community by educating them about INTA and counterfeit goods in order to equip them to make smarter purchasing decisions.”
To learn more about the Unreal Campaign, please visit www.inta.org/unrealcampaign or contact Senior Coordinator, Communications Laura Heery at email@example.com.
Thank you to our 2017 Unreal Campaign sponsors for making these events possible: