On June 23, 2017, my colleague Virgilio Topasio and I hosted an INTA Unreal Campaign presentation at the Instituto Agrícola Pascual Baburizza, a school situated approximately 50 minutes outside Santiago, in a town called Los Andes. We did two separate presentations for approximately 80 students—juniors and seniors, ranging in age from 16 to 18 years old.
We started the presentation by defining “trademarks” and explaining the importance of trademarks for consumers, companies, and entrepreneurs. We focused on this point, as we believe it was important for the students to grasp the idea of intellectual property and trademarks prior to analyzing counterfeiting.
Once we felt the students generally understood what a trademark is, we continued the presentation with a brief explanation of what the International Trademark Association (INTA) does around the world and the objectives of Unreal Campaign Committee to bring awareness of the problem of counterfeiting to young people.
I explained the definition of counterfeiting and gave several examples, explaining the negative consequences of counterfeiting and impact that it has had on companies as well as on consumers. Additionally, we had a brain-storming session with the students to find different ways to prevent counterfeiting.
During each session of approximately 2 hours each, the students participated enthusiastically and asked many interesting and challenging questions. They enjoyed the games we engaged in at the end of the presentation, such as the true-or-false guessing game.
At the end of the session, many of the students approached us personally to ask questions and to express their profound interest in counterfeiting and how to prevent it.
Finally, I would like to share a translation of the letter that the headmaster of the school sent us after the presentation:
“I want to express my gratitude for the excellent co-curricular opportunity that we were given today through the talks of the UNREAL program.
It was motivating for me to see young people actively participating in a topic that might have seemed dry at first and yet it turned out to be more significant than we had imagined.
In addition, the contribution of real cases, from the expertise with which Virgilio spoke, was a key factor to catch the interest of the audience.
Today was a day where both students and adults who attended the activity were apprentices. Where in spite of the intense cold that day, the time became short to address all the questions.
God bless you,
Thank you to our 2017 Unreal Campaign sponsors for making these events possible.