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INTA Blog
February 21
Good Design is Good Business

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In today’s world, design touches our everyday lives. Design is in just about everything and influences the way we experience life. It is in the clothes we wear, the cars we drive, the computers and smartphones we use. 

Indeed, with each passing year, good design becomes increasingly more important. It is a key driver behind our purchasing decisions, it is reflected in the rising stock market prices of successful design-driven companies. Good design makes products easier to use and more pleasing to the eye. In the words of Apple Inc. Co-Founder Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

As designs become more prevalent, the need to protect them has become more important as well. There has been a sharp rise in the number of infringements as more and more third parties have been simulating successful designs and creating knockoff products at an ever-increasing rate. This is, in part, due to the increased sophistication of many factories and the ease with which infringers and counterfeiters can sell their goods via online selling platforms.

All of these factors make it critical that attorneys practicing in the field of design stay on the cutting edge of how to best protect designs around the world and to understand where and how the framework of design protection is changing. That is exactly what INTA’s 2018 Designs Conference: The Power of Design​ (February 26–27, 2018, London, UK) is all about. Leading business and legal experts will teach us how to harness the power of designs and navigate the challenges of obtaining valid and enforceable protection. Learn more and register here. Hope to see you there!

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