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January 11
The Unreal Campaign Reaches More Students in the Cayman Islands

unreal_generic_sliderblog011018.jpgOn November 22, 2017, Kenyah Pinnock and Lisa Chin-Forde, legal assistants at HSM IP Ltd., presented INTA’s Unreal Campaign to a class of 20 Creative Media and Business students between 15- and 16-years-old at the Cayman Islands Further Education Centre (“CIFEC”). CIFEC is a school dedicated to offering students continuing opportunities after Year 12 and is committed to inspiring all students to develop the knowledge, skills, and understanding to equip them for success in the wider world. 

Kenyah Pinnock started off the presentation by explaining the concepts of trademarks and counterfeiting and providing some background on the Unreal Campaign and its purpose. “I gave the students examples of the different types of trademarks, including words, designs, trade get-ups, and nontraditional marks,” Kenyah said. “I impressed upon the students the importance of trademarks to both consumers and companies. I think that they found it most interesting to hear how under certain circumstances even the shape of a buildings can be registered as a trademark.”  

Lisa Chin-Forde delivered the second part of the presentation, which focused on counterfeiting and engaged the students in a lively game of “Real vs. Fake.” The students actively took part in discussions about the concept of counterfeiting and the importance of observing and enforcing trademark and anticounterfeiting legislation.  Lisa said, “All in all, we seemed to get through to the students the necessity of making smart purchasing choices as consumers and making sure that they are purchasing real branded goods rather than counterfeit goods. After we had delivered our full presentation, the students and teachers were kind enough to thank us personally for lending our time to educate them on such an important topic. It was a very rewarding experience.” 

Owing to its heritage and geographical position, the Cayman Islands enjoys access to a vast number of brands from around the world, including those from the Caribbean, the United Kingdom, and the United States. At HSM, we passionately believe in the importance of IP education, so it was rewarding as well as fun to spend a morning raising awareness of the negative impact of counterfeiting on communities large and small. We look forward to delivering our next Unreal presentation and spreading the message even further! 

Thank you to our 2017 sponsors for making this event possible. Learn about the 2018 sponsorship program today! 

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