December 1, 2017
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Carla A. Federis, BDO Unibank: Why You Should Renew Your INTA Membership
|Carla A. Federis is an attorney with BDO Unibank, Inc., in Makati City, the Philippines. She spoke with the INTA Bulletin about how her company benefits from INTA membership and why she has been an active INTA member for seven years.
Why is your organization an INTA member, and how does it benefit from membership?
BDO Unibank, Inc., has been a member of INTA since 2015. As the largest bank in the Philippines, it owns an IP portfolio consisting of over 600 trademarks across 60 countries worldwide. The bank benefits from INTA membership by harnessing its extensive network of trademark professionals in order to register and protect its trademark assets in different countries around the world. Furthermore, BDO Unibank’s IP team utilizes INTA’s multiple online resources, directories, and publications to remain up to date on the emerging legal issues and current challenges facing brand owners. Finally, through its INTA membership, the bank is able to advocate for the development and advancement of trademark laws, especially within the ASEAN region and in the Philippines.
How long have you personally been an active INTA member, and where do you find the most value in membership on a personal level?
I have been an active INTA member for seven years now. The first Annual Meeting I ever attended was held in Boston, Massachusetts. It was a wonderful experience, as it exposed me to like-minded colleagues working towards the same goals and discussing timely and relevant issues in the field of trademark law. On a personal level, I think one of the most valuable benefits of being an INTA member is the relationships you form with other trademark practitioners from different parts of the world. There is really no better place for trademark professionals to discuss ideas, exchange best practices, and be kept up to date on the challenges and emerging issues within the field. Further, being involved through my appointment to the Data Privacy Committee has broadened my understanding of an issue that is not typically associated with IP and trademark law, but is particularly useful and relevant to issues we are currently facing in our organization as a financial institution.
Outside of the Annual Meeting, what other ways do you make use of your membership throughout the year?
As a representative of BDO Unibank, we normally use the Annual Meetings to connect with our outside counsel and discuss any ongoing trademark issues we may be facing in a particular jurisdiction. Outside of the Annual Meetings, we also find the In-House Idea Exchanges conducted throughout the year to be especially helpful, as they tackle a variety of issues and allow us to exchange best practices with other in-house practitioners on how to cope with certain challenges that are relevant within our industry. Now that BDO Unibank is continuously growing and expanding its services outside of the Philippines, we have also used INTA’s extensive network to identify and connect with trademark professionals who can assist us with our trademark needs in new jurisdictions.
In a nutshell, why should trademark professionals join INTA?
Trademark professionals should join INTA not just to expand their network and connect with other practitioners from around the world, but also to remain informed and educated about ongoing developments and future challenges in the field of trademark law.
Renew your INTA membership by December 31, 2017, to ensure that you continue to receive all INTA member benefits, including the member rate to the 2018 Annual Meeting. Annual Meeting registration begins in January 2018.
Although every effort has been made to verify the accuracy of items in the INTA Bulletin, readers are urged to check independently on matters of specific concern or interest.
© 2017 International Trademark Association