INTA Bulletin

July 1, 2018 Vol. 73 No. 11 Back to Bulletin Main Page

Following Success in Seattle, INTA's Washington, D.C., Office Prepares for Summer

INTA’s Washington, D.C., Representative Office staff enjoyed meeting with members at committee meetings, hosting the INTA Political Action Committee (PAC) reception, and taking part in INTA’s official events at the largest Annual Meeting in the Association’s history, which took place in Seattle, Washington, in May.

INTA PAC Reception Features Special Guest Speaker from the Starbucks Coffee Company
On Tuesday evening, the INTA PAC hosted an Annual Meeting reception with remarks from special guest speaker, Dana Blevins, Creative Director of Global Promotions and Brand at the Starbucks Coffee Company (USA). Ms. Blevins spoke about the STARBUCKS brand and shared insight into the brand’s development, including the evolution of their iconic logos. Further, Ms. Blevins spoke about how Starbucks relates to its customers around the globe and discussed strategies Starbucks uses to create emotional connections with their customers focused on their brand. The INTA PAC Board of Governors thanks Ms. Blevins for addressing and inspiring the INTA PAC reception attendees with her presentation.

The 50+ attendees collectively donated US $9,750 in connection with the Seattle reception. The INTA PAC provides important opportunities for INTA to advocate and represent U.S. brand owners’ interests in Congress.

INTA’s Exhibit at the National Inventors Hall of Fame Museum Open All Summer

INTA’s Power of Trademarks Exhibit at the National Inventors Hall of Fame (NIHF) museum, located at the United States Patent and Trademark Office (USPTO), will be open through April 2019. The exhibit focuses on trademark education and outreach on counterfeiting with interactive activities, published data about the challenges presented by counterfeiting, and tips to help consumers protect themselves from purchasing counterfeit products.

Recently, the exhibit was featured in a news article by Voice of America. Since the exhibit opened last autumn, more than 15,000 visitors have viewed it, including school groups, visiting tourists, and the global IP community. INTA is excited by the opportunity to engage with visitors through the exhibit about the challenges posed by counterfeit products. The Washington, D.C., office encourages members who will be in the Washington, D.C., Maryland, or Virginia areas during the summer to consider a visit to the NIHF museum.

INTA’s Upcoming Participation in the USPTO Trademark Expo in Washington, D.C., at the Smithsonian National Museum of American History
On July 27, INTA’s 2018 President, Tish Berard (Hearts On Fire Company, LLC, USA), will be speaking at the USPTO’s 2018 National Trademark Expo, which will be held at the Smithsonian National Museum of American History. The education panel, “Counterfeits and Con Artists: The Real Dangers and Costs of Fake Goods,” will include brand owner and U.S. government perspectives.

INTA’s Unreal Campaign will be featured as an exhibit at the Expo to educate the public about counterfeit products by displaying real and fake products. The Expo is a family-friendly and free event with opportunities for education, engagement, and outreach about trademarks.

Although every effort has been made to verify the accuracy of items in the INTA Bulletin, readers are urged to check independently on matters of specific concern or interest. Law & Practice updates are published without comment from INTA except where it has taken an official position.

© 2018 International Trademark Association