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Brand Authenticity Conference, Berlin
November 30–December 1, 2017




Don’t Miss INTA’s First Brand Authenticity Conference!


Online registration closes next week: Register today.


REGISTER TODAY

 
Consumers are demanding brand authenticity. They want to see brands commit to a more responsible way of doing business beyond the bottom line, and brands are hearing the message. As the value of a brand depends on consumer trust, its future will be decided by the way it interacts with and responds to its customers. 

Join us for Brand Authenticity, November 30 and December 1, in Berlin, where our expert speakers will discuss the synergies among brands, brand protection, and corporate social responsibility to show brand professionals what they need to know in order to be the best possible partners with their clients. Get ready to be inspired! 
      
It's not too late to attend. Register online by Tuesday, November 29, and save $100 before onsite registration fees begin.  

Our terrific speaker lineup also includes representatives from these organizations:

  • Abercrombie & Fitch Co. (United States)
  • Anheuser-Busch InBev S.A. (Belgium)
  • Danone (United States)
  • Elipe Limited (United Kingdom)
  • Federal Patent Court (Germany)
  • German CSR-Forum (Germany
  • LEGO System A/S (Denmark)
  • Toms Shoes Inc. (United States)
  • Fenix Outdoor International AG (Germany)
  • Waka Waka (Netherlands)
  • Demeter-International e.V. (Germany)
  • e-NABLE Germany e.V. (Germany)
  • V.F. Corporation (United States)
  • oriGin (Switzerland)

 
For more insight on why it’s so important to “think out of the box” and experience this fantastic program, watch this video:




Join us and discover the important role you play in advancing and protecting brand authenticity within your own organization and that of your clients.

Check out our updated agenda.

Who should attend:
  Legal and business professionals, as well as government relations, advertising and marketing specialists.

Benefit from two days of insightful programming on:
  • The evolution of CSR
  • The intersection of trademark protection and regulatory requirements, including certification options
  • Cultural sustainability
  • The unexpected partnership between anticounterfeiting and CSR
  • “Green” trends in in recent EU case law
  • And more!
Wrap up your learning with networking breakfasts, luncheons, and an evening receptions.



INTA’s CSR Initiatives in Berlin


Carbon Credit Donation

INTA has partnered with Carbonfund.org to help highlight the importance of offsetting this conference’s carbon footprint. All of the proceeds will be donated to Carbonfund.org.

Carbonfund.org is leading the fight against global warming, making it easy and affordable for any individual, business or organization to reduce and offset their climate impact and hasten the transition to a clean energy future. 


 The Ritz-Carlton, Berlin


Most befitting for the topic of our event, the INTA Brand Authenticity Conference will take place at The Ritz Carlton, Berlin, the first five-star hotel in Europe to combine exclusive luxury with sustainability. The hotel received the prestigious EMAS (Eco Management and Accounting) award for the sixth year in a row, which acknowledges its outstanding dedication to sustainability, including the use of 100% renewable energy and of eco-friendly cleaning products, the recycling of its waste paper to create school materials for children in need, and the maintenance of an organic farm to stock its restaurant with rare vegetables and produce, to name just a few.